In an effort to bolster its social enterprise credentials, Adidas is planning to make “1 Euro Shoes”.
Read more...November 17, 2009
October 9, 2009
Boat Sneakers
Riding off the recent popularity of the classic boat show, Adidas has released their own sneaker version.
Read more...September 23, 2009
Creative Inspiration from Behance IV
Behance is a company that organizes the creative world to make ideas happen. Every Wednesday, Behance shares 5 fresh art and design projects from their network with PSFK.
Read more...August 14, 2009
New Fashion Collection Made Out of Recycled Advertising Billboards
To all those people who complain about advertising billboards being eyesores and contributing to waste, design company Artecnica has the solution: recycling the old ads and turning them into something wearable and aesthetically pleasing.
According to designboom.com:
Artecnica has a new collection that has been born out of recycling advertising billboards. impressed by artecnica’s design w/ conscience program, TBWA, the advertising agency for such companies as apple, Adidas and absolute vodka, requested Artecnica to exclusively recycle their large format billboards into products. after a 2-year design process,they are presenting the first two commercial products of the billboard collection.
The first of these products [...]
June 22, 2009
Greenpeace Report Impacts Illegal Cattle Producers in the Amazon
Less than two weeks after the release of the Greenpeace report “Slaughtering the Amazon”, which analyzes the Amazon cattle industry, Brazil’s three largest supermarket chains, Wal-Mart, Carrefour and Pão de Açúcar, decided to suspend contracts with suppliers found to be involved with deforestation in the region.
Furthermore, the Brazilian Association of Supermarkets (Abras) stated that guidelines will be developed to prevent that from happening again, and independent auditing will be allowed to ensure that cattle products are sourced only from legally explored Amazon lands.
Following this trend, Adidas and Timberland stated that they too [...]




