![Adidas Lets Shoppers Customize Video Ads As They Are Happening [Video]](http://www.psfk.com/wp-content/themes/psfk2.6R/images/grey.gif)
![Adidas Lets Shoppers Customize Video Ads As They Are Happening [Video]](http://www.psfk.com/wp-content/uploads/2013/05/Adidas-Y3-1-small.jpg)
Adidas Lets Shoppers Customize Video Ads As They Are Happening [Video]
The sports brand and designer Yohji Yamamoto celebrate 10 years of collaboration...
The sports brand and designer Yohji Yamamoto celebrate 10 years of collaboration...
Top ranking videos on YouTube are all longer than the traditional idea of a good...
A shoe from Google and Adidas that talks back and Facebook vending machine for...
With the help of partner iQ by Intel, PSFK builds a hypothetical retail store...
![Google And Adidas Create A Talking Shoe [Video]](http://www.psfk.com/wp-content/uploads/2013/03/google-adidas-sneaker-236x190.jpg)
At SXSW, the company showed off a new fitness product that offers motivating...
![Adidas’ New Shoe Material Will Change The Way Athletes Run [Video]](http://www.psfk.com/wp-content/uploads/2013/02/boost-energy-adidas-running-shoe1.jpg)
The new type of 'energy-returning' foam seeks to revolutionize the sport.
The Golden State Warriors will wear the new jerseys, which include armhole...
Retailer streams spring/summer fashion show live while offering viewers four...
For adidas' holiday campaign, the recent reggae artist stars in an online film...
Sportswear brand debuts a high-tech shopping window to enhance user-experience.
From a mobile app that rewards you for making healthy choices to a 3D printed...
We review the best in design, culture, art and fashion and creative business in...
The sports brand introduces crossover sneakers that are wired with a display to...
After designing the ‘slave shoes’ for the sports brand, Scott follows up...
A typical t-shirt takes 25 liters of water to dye, but adidas has introduced ...
The athletics brand will customize a new pair of sneakers every day inspired by...
![David Beckham Surprises Olympic Fans In adidas Photo Booth [Video]](http://www.psfk.com/wp-content/uploads/2012/07/David-Beckham-Adidas-photo-booth2-236x190.png)
International sports star makes an unexpected visit to a London shopping mall to...
![Adidas Cancels Production On ‘Slavery’ Shoe [Headlines]](http://www.psfk.com/wp-content/uploads/2012/06/adidas-shackle-sneakers-236x190.jpg)
Designer Jeremy Scott asserts that his inspiration for the JS Roundhouse Mid, a...
Facing lagging sales of running shoes in France, the brand creates an action...
![adidas Sends 7 Artists To 7 Countries To Explore Connectivity Across Cultures [Headlines]](http://www.psfk.com/wp-content/uploads/2012/05/adidas_spirit_by_superciliousspirit922-236x190.jpg)
The sports band attempts to re-connect with others in a new project that sends...
![Which Famous Brands Were Named After Their Founders? [Headlines]](http://www.psfk.com/wp-content/uploads/2012/05/Vidal-Sassoon-236x190.jpg)
A look at 12 men who named their famous products after themselves.
The brand ranks among the top 50 most sustainable corporations in the world, yet...
![Nike Designer Tweets That Injured Player Shouldn’t Have Chosen adidas [Headlines]](http://www.psfk.com/wp-content/uploads/2012/04/sp-940-rose-derrick-8col-236x190.jpg)
Jason Petrie snarkily commented that Bulls player Derrick Rose might not have...
The brand's White Space Project invites young women from around the world to...
Smart soccer match to debut technology that can monitor players while they are...
High-tech clothing item for women helps track your workout progress.
![adidas Makes A Pair Of Cowboy Boots [Pics]](http://www.psfk.com/wp-content/uploads/2012/01/adidas-jeremy-scott-236x190.jpg)
Fashion designer Jeremy Scott creates some interesting and quirky new sneakers...
In this week's dose of creative inspiration from the Behance Network we see some...
In its 'Game is the Game' campaign, the sportswear brand closed a graffiti...
![Embedded Soccer Boot Offers In-Game Performance Readouts [Future Of Gaming]](http://www.psfk.com/wp-content/uploads/2012/01/adidas-adizerof50-soccer-236x190.jpg)
adidas has created the adizero F50, a soccer shoe with a microchip embedded in...
![Simple Infographics Outline The Lives Of Famous Celebs [Pics]](http://www.psfk.com/wp-content/uploads/2013/04/pictogram-posters-michael-236x190.jpg)
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