PSFK LogoTopic: Adidas

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adidas To Make “1 Euro Shoes”

adidas To Make "1 Euro Shoes"

In an effort to bolster its social enterprise credentials, Adidas is planning to make “1 Euro Shoes”.

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Boat Sneakers

Boat Sneakers

Riding off the recent popularity of the classic boat show, Adidas has released their own sneaker version.

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Creative Inspiration from Behance IV

Creative Inspiration from Behance IV

Behance is a company that organizes the creative world to make ideas happen. Every Wednesday, Behance shares 5 fresh art and design projects from their network with PSFK.

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New Fashion Collection Made Out of Recycled Advertising Billboards

New Fashion Collection Made Out of Recycled Advertising Billboards

To all those people who complain about advertising billboards being eyesores and contributing to waste, design company  Artecnica has the solution: recycling the old ads and turning them into something wearable and aesthetically pleasing.
According to designboom.com:
Artecnica has a new collection that has been born out of recycling advertising billboards. impressed by artecnica’s design w/ conscience program, TBWA, the advertising agency for such companies as apple, Adidas and absolute vodka, requested Artecnica to exclusively recycle their large format billboards into products. after a 2-year design process,they are presenting the first two commercial products of the billboard collection.
The first of these products [...]

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Greenpeace Report Impacts Illegal Cattle Producers in the Amazon

Greenpeace Report Impacts Illegal Cattle Producers in the Amazon

Less than two weeks after the release of the Greenpeace report “Slaughtering the Amazon”, which analyzes the Amazon cattle industry, Brazil’s three largest supermarket chains, Wal-Mart, Carrefour and Pão de Açúcar, decided to suspend contracts with suppliers found to be involved with deforestation in the region.
Furthermore, the Brazilian Association of Supermarkets (Abras) stated that guidelines will be developed to prevent that from happening again, and independent auditing will be allowed to ensure that cattle products are sourced only from legally explored Amazon lands.
Following this trend, Adidas and Timberland stated that they too [...]

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