http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:00:22 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/adidas-cowboy-boots.html Mon, 23 Jan 2012 14:15:34 +0000 Fashion designer Jeremy Scott creates some interesting and quirky new sneakers for the sports brand.]]> http://www.psfk.com/2012/01/inspiring-creatives-behance.html Thu, 19 Jan 2012 20:05:50 +0000 In this week's dose of creative inspiration from the Behance Network we see some souped-up sneakers, a phone receiver you plug into you computer and much more. ]]> http://www.psfk.com/2012/01/adidas-tennis-challeng.html Wed, 18 Jan 2012 17:51:35 +0000 In its 'Game is the Game' campaign, the sportswear brand closed a graffiti-covered alley for private games where tennis stars competed against one another.]]> http://www.psfk.com/2012/01/embedded-soccer-boot-offers-in-game-performance-readouts-future-of-gaming.html Thu, 05 Jan 2012 16:20:26 +0000 adidas has created the adizero F50, a soccer shoe with a microchip embedded in its out-sole that records a wide array of performance related metrics. ]]> http://www.psfk.com/2011/12/adidas-tries-on-its-first-russian-national-soccer-jersey-in-space-video.html Tue, 13 Dec 2011 14:45:25 +0000 Astronaut Sergey Volkov shows his support from the International Space Station.]]> http://www.psfk.com/2011/12/high-tech-adidas-soccer-shoe-and-app-track-your-performance-headlines.html Mon, 12 Dec 2011 22:26:59 +0000 A combination smart shoe and iPhone app transmits and visualizes data picked up by a chip implanted in the soccer cleat.]]> http://www.psfk.com/2011/12/adidas-launch-scotland-football-shirt-with-ar-installation-video.html Thu, 08 Dec 2011 15:10:27 +0000 The sports company invites shoppers to stand beside and interact with Scottish players.]]> http://www.psfk.com/2011/11/adidas-unveils-first-corporate-blog-maintained-by-employees.html Tue, 22 Nov 2011 16:57:49 +0000 The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of articles written by Adidas group staff. ]]> http://www.psfk.com/2011/11/adidas-set-to-launch-1-shoe-in-india.html Mon, 21 Nov 2011 18:18:21 +0000 The popular shoe and sports apparel company sees a self-funding distribution network in the high-volume market. ]]> http://www.psfk.com/2011/11/adidas-f50-offer-star-players-secrets-and-help-users-capture-performance-metrics.html Mon, 14 Nov 2011 12:30:18 +0000 The footwear brand has created a new boot that captures 360-degree movement and performance metrics.]]> http://www.psfk.com/2011/11/ed-cotton-technology-and-the-store-is-this-death-of-a-salesman-2-0.html Thu, 10 Nov 2011 19:10:59 +0000 The amount of retail information online that is readily available to consumers when they shop may render the salesperson obsolete.]]> http://www.psfk.com/2011/10/psfks-top-five-stories-of-the-week.html Sat, 29 Oct 2011 17:34:56 +0000 Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2011/10/adidas-sneaker-enables-users-to-record-and-create-unique-dubstep-mix.html Wed, 26 Oct 2011 16:44:25 +0000 The sportswear brand is creating a unique way to interact with their product and use it to make original music.]]> http://www.psfk.com/2011/10/adidas-and-noel-gallagher-collaborate-on-new-trainers-headlines.html Wed, 12 Oct 2011 15:08:10 +0000 The release of the Adidas x Noel Gallagher Training 72 NG trainers coincides with Noel's new album.]]> http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-11.html Sat, 08 Oct 2011 16:06:46 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/10/adidas-debuts-intelligent-soccer-cleats-embedded-with-stats-tracker-technology.html Sat, 08 Oct 2011 15:50:46 +0000 The sportswear brand recently released its new smart sports device that records an athlete's speed, sprint times, distance, and step and stride rates.]]> http://www.psfk.com/2011/09/psfk-future-of-retail-the-tastemakers-weigh-in.html Fri, 30 Sep 2011 15:50:40 +0000 PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe are the key ideas circulating in the retail space.]]> http://www.psfk.com/2011/09/kinzo-berlin-designs-new-interior-for-adidas-hq-pics.html Fri, 23 Sep 2011 11:50:58 +0000 "Workout" office consists of functional furniture that works as a team.]]> http://www.psfk.com/2011/09/need-to-know-10-must-read-posts-of-the-week-vol-8.html Sat, 17 Sep 2011 16:45:41 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/09/adidas-opens-6-strategic-pop-up-stores-in-the-eu.html Sat, 17 Sep 2011 16:39:24 +0000 To sell its exclusive sportswear collections, Adidas opens secret pop-up stores in 6 locations across the EU.]]> http://www.psfk.com/2011/08/need-to-know-10-must-read-posts-of-the-week-vol-3.html Sat, 13 Aug 2011 14:35:06 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/08/adidas-installs-punching-bag-in-chinese-subway-stations-video.html Sat, 13 Aug 2011 14:16:26 +0000 The sports fitness brand is helping subway riders vent their public transportation rage.]]> http://www.psfk.com/2011/08/future-of-retail-social-currency-2.html Mon, 08 Aug 2011 14:00:15 +0000 Retailers are rethinking the value of a shopper based on the history and potential of that individual’s spend and also on the influence of their social graphs.]]> http://www.psfk.com/2011/08/greenpeace-stirs-up-a-protest-on-twitter-for-its-detox-campaign-headlines.html Tue, 02 Aug 2011 15:43:05 +0000 Greenpeace gathers support on Twitter to protest against sportswear giants they say are responsible for polluting China's rivers.]]> http://www.psfk.com/2011/08/future-of-retail-digitally-empowered-staff-2.html Mon, 01 Aug 2011 16:26:39 +0000 In our research for PSFK's Future of Retail report, our consulting team realized that we are witnessing a refocus on the importance of customer service and this new wave is enabled by technology. ]]> http://www.psfk.com/2011/07/greenpeace-challenges-nike-and-adidas-to-detoxify-the-worlds-water.html Fri, 15 Jul 2011 11:10:45 +0000 Greenpeace uses the same active urban lifestyle Adidas and Nike promote in their advertisements to send a daring environmental message.]]> http://www.psfk.com/2011/06/adidas-55dsl-team-up-for-second-apparel-collaboration.html Tue, 14 Jun 2011 15:48:27 +0000 Adidas once again collaborates with 55DSL to create new shirts that draw inspiration from urban culture.]]> http://www.psfk.com/2011/04/adidas-unveils-lightest-basketball-shoe-ever.html Tue, 19 Apr 2011 15:17:21 +0000 Set to hit the market by June, the sneaker weighs in at just 9.8 ounces.]]> http://www.psfk.com/2011/04/when-marketing-affects-product-design-adidass-the-megalizer.html Wed, 13 Apr 2011 21:04:14 +0000 Adidas's The Megalizer Project heralds its Mega Collection and helps to further revolutionize the limits of dancing. ]]> http://www.psfk.com/2011/03/adidas-all-in-projection-mapping-elevates-music-and-sport-to-the-same-level.html Wed, 23 Mar 2011 11:27:49 +0000 The 3D Projection Mapping craze continues in Paris, as part of Adidas' new campaign celebrating athletes that are 'all into' their sport, or at least very much into music.]]>