PayPal announced a strategic partnership with Facebook, giving users of the service another payment method for ads, as well as their Facebook Credits, a site-specific virtual currency.

Ads for Swiss mountain resort Braunwald use bubble wrap in an interesting way.

A new ad installation has gone up in Hamburg, Germany that uses eye-tracking technology to change the content. The ad for Amesty International exposes the problem of domestic violence with the tagline “It Happens When Nobody is Watching”. An eye tracking camera recognizes when someone is looking at the poster, and displays an image of a happy couple. When the ad is not being looked at, the image shifts to a man punching a woman. A slight delay allows the change to be viewed. It’s a very effective use of the technology that really helps get the message across.
[via Gizmodo]
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JWT were kind enough to go through all the ad and cool blogs and put all their posts in a single video. How nice of them.