http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:00:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/kobe-bryant-nike.html Fri, 13 Jan 2012 14:00:06 +0000 The "Kobe System" is the faux sports philosophy endorsed by Kanye West and Richard Branson in new campaign.]]> http://www.psfk.com/2012/01/special-effects-in-video-ads-could-boost-brand-favoritism-headlines.html Wed, 04 Jan 2012 11:00:40 +0000 A new study shows that having striking original video ads can actually boost product and company awareness.]]> http://www.psfk.com/2012/01/facebook-users-with-high-self-esteem-prefer-targeted-ads-headlines.html Tue, 03 Jan 2012 21:41:50 +0000 A recent study shows that users who feel good about themselves have a higher interest in personalized ads that pertain specifically to them.]]> http://www.psfk.com/2011/12/shazam-gives-out-recipes-by-recognizing-baked-good-ads.html Wed, 07 Dec 2011 17:00:02 +0000 Pillsbury utilizes audio-detection technology to create interactive ads. ]]> http://www.psfk.com/2011/11/ikea-sofas-fit-for-any-living-space-even-a-castle-video.html Wed, 23 Nov 2011 13:04:13 +0000 A new set of ads shows how different people revolve their lives around a couch. ]]> http://www.psfk.com/2011/11/whats-aols-profitable-mobile-business-headlines.html Tue, 15 Nov 2011 11:15:57 +0000 The ISP and search company's future in mobile does not lie in advertising or apps.]]> http://www.psfk.com/2011/06/twitter-may-add-more-than-timeline-ads-headlines.html Wed, 29 Jun 2011 00:45:45 +0000 Twitter is in the process of speaking to strategists to find new ways to bring in revenue apart from its "promoted tweets" service.]]> http://www.psfk.com/2011/05/channels-to-formats-the-changing-scope-of-advertising-infographic.html Thu, 19 May 2011 16:00:07 +0000 Yesterday we learned about the past, with the Ad Agency Bloodline, and today's sweep of the Internet brings a view of the future, with this infographic by MDG Advertising that explores the changing scope of the ad industry.]]> http://www.psfk.com/2011/04/magazine-ads-are-up-in-2011-headlines.html Wed, 20 Apr 2011 19:22:32 +0000 "Magazine ad pages grew 2.5 percent in the first three months of 2011 compared to the same period last year"]]> http://www.psfk.com/2011/04/local-governments-sell-ads-to-counter-economic-woes.html Tue, 19 Apr 2011 12:43:27 +0000 Cash-hungry governments are selling advertising space on school buses and in other public areas to help generate revenue. ]]> http://www.psfk.com/2011/04/mcdonalds-ad-too-risque-for-the-phillipines-video.html Fri, 15 Apr 2011 16:58:23 +0000 A new McDonald's ad created an uproar in the Philippines for allegedly depicting prepubescent sexuality.]]> http://www.psfk.com/2011/04/iad-gallery-the-new-app-featuring-nothing-but-ads.html Wed, 06 Apr 2011 12:05:14 +0000 Apple releases the iAd Gallery, an app that is solely a collection of advertising.]]> http://www.psfk.com/2011/01/coke-versus-starbucks-fight-pic.html Fri, 28 Jan 2011 16:35:34 +0000 An aggressive ad in New York takes advantage of its location to critique the competition.]]> http://www.psfk.com/2010/10/viscom-tec-10-the-art-of-the-possible.html Fri, 22 Oct 2010 15:47:23 +0000 PSFK talks to Paul Flanigan about his work, and what he'll be discussing at the upcoming viscom tec 10 conference.]]> http://www.psfk.com/2010/10/co-branding-mixing-street-art-with-ads.html Thu, 21 Oct 2010 14:17:23 +0000 Ludo gives his unique touch to the advertisements from some of the world's biggest luxury brands.]]> http://www.psfk.com/2010/09/dynamic-billboards-that-react-to-traffic-conditions.html Thu, 09 Sep 2010 18:54:23 +0000 Research In Motion recently filed two patent applications for special digital roadside ads.]]> http://www.psfk.com/2010/06/is-it-time-to-remove-advertising-from-the-web.html Thu, 10 Jun 2010 15:30:35 +0000 Piers Fawkes argues that it's time to drop the banners and instead publishers need to concentrate on brand-fueled content.]]> http://www.psfk.com/2010/03/ad-lashblast-turnstile.html Tue, 02 Mar 2010 18:15:01 +0000 Saatchi & Saatchi of Canada created this interesting and relatively unobtrusive ad for Cover Girl LashBlast Length. ]]> http://www.psfk.com/2010/02/facebook-plays-monopoly-with-paypal.html Fri, 19 Feb 2010 07:01:34 +0000 PayPal announced a strategic partnership with Facebook, giving users of the service another payment method for ads, as well as their Facebook Credits, a site-specific virtual currency. ]]> http://www.psfk.com/2010/01/bubble-wrap-ad-brings-fresh-air-to-the-city.html Fri, 22 Jan 2010 16:44:10 +0000 Ads for Swiss mountain resort Braunwald use bubble wrap in an interesting way.]]> http://www.psfk.com/2009/06/dramatic-ad-uses-eye-tracking-to-change-content.html Fri, 26 Jun 2009 15:14:24 +0000 A new ad installation has gone up in Hamburg, Germany that uses eye-tracking technology to change the content. The ad for Amesty International exposes the problem of domestic violence with the tagline “It Happens When Nobody is Watching”. An eye tracking camera recognizes when someone is looking at the poster, and displays an image of a happy couple. When the ad is not being looked at, the image shifts to a man punching a woman. A slight delay allows the change to be viewed. It’s a very effective use of the technology that really helps get the message across. [viaRead more...]]> http://www.psfk.com/2006/04/cool-ad-video.html Thu, 13 Apr 2006 19:54:28 +0000 JWT were kind enough to go through all the ad and cool blogs and put all their posts in a single video. How nice of them.]]>