AdRants provides an overview of the Chicago ad:tech panel on “What Blogs Are Teaching Us About The New Rules of Marketing,” which provides the audience with a broad over view of the issues companies need to consider when debating the launch of a corporate weblog or marketing-related weblog.
“The recurring theme throughout the session centered on the need to stay true to the brand and to live within the company guidelines both legal and otherwise,” AdRant says.
Article
July 13, 2005
Blogs & The New Rules of Marketing
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