Posterchild has embarked on a new project which envisions a new future for the underused and abandoned pay phone booths which dot the urban landscape.

The Water Consciousness Bag raises awareness of water shortages in Northwest China.

Over the next two months, PSFK will be hosting Redscout’s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.

How does one uncover a simple insight in a consumer and business world of complexity? A recently published yellow paper for Account Planner and Brand and Marketing professionals at large offers some inspiring examples.

TBWA Uruguay recently produced an issue of Freeway Magazine in which all the pages were redone using only BIC Pens.

Part art installation and part marketing gimmick, realtors in New York City have transformed a new building into a kinetic light show.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

As further evidence of the increasing threat that crowdsourcing poses to advertising agencies, PepsiCo’s Mountain Dew will reward marketing duties for a $100 million-plus business to a consumer-picked player, via an online contest beginning in late November 2009.

Victors & Spoils launched today, touting itself as the “world’s first creative (ad) agency built on crowdsourcing principles.”

On October 31st, Kodak will launch its first new TV brand campaign since 2005 – “It’s Time to Smile” will focus on the moments and relationships that define people’s lives and are captured in photography, via TV and web ads.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

UNICEF’s Turn Soldiers Back Into Children campaign uses a brilliant illusion to illustrate its point.

This past weekend, the Public Art Campaign reclaimed hundreds of billboards across New York City, whitewashing what they say is illegal advertising.

OKCupid’s recent analysis of successful dating interactions got us thinking: what can these lessons of online dating teach us about relationship-building on a larger scale?

Alex Bogusky and John Winsor from CP+B have just launched their new book Baked In, which champions the idea that products and brands that have an intrinsic value will render traditional advertising methods unnecessary.