As further evidence of the increasing threat that crowdsourcing poses to advertising agencies, PepsiCo’s Mountain Dew will reward marketing duties for a $100 million-plus business to a consumer-picked player, via an online contest beginning in late November 2009.

Victors & Spoils launched today, touting itself as the “world’s first creative (ad) agency built on crowdsourcing principles.”

On October 31st, Kodak will launch its first new TV brand campaign since 2005 – “It’s Time to Smile” will focus on the moments and relationships that define people’s lives and are captured in photography, via TV and web ads.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

UNICEF’s Turn Soldiers Back Into Children campaign uses a brilliant illusion to illustrate its point.

This past weekend, the Public Art Campaign reclaimed hundreds of billboards across New York City, whitewashing what they say is illegal advertising.

OKCupid’s recent analysis of successful dating interactions got us thinking: what can these lessons of online dating teach us about relationship-building on a larger scale?

Alex Bogusky and John Winsor from CP+B have just launched their new book Baked In, which champions the idea that products and brands that have an intrinsic value will render traditional advertising methods unnecessary.

Artists Justin Gignac and his lady Christine have another inspiring project in addition to NYC Garbage that we covered earlier. It’s called Wants for Sale and the idea is simply this: painting things they want and selling them for the actual cost of the item. The works range anywhere from $5.85 for a painting of Pinkberry to $2,500 for a painting of Betsey Johnson and Bloomingdales’ iconic Big Brown Bag to represent their desire for a shopping spree in SOHO.
They’ve now expanded on the original idea to give back to those less fortunate, with Needs for Sale. This time they’re painting items such [...]

New Balance Lifestyle has launched a campaign around a limited release of 480 of their 574 Clips running shoes in a direct attempt to solidify its standing with influential sneaker fans and bloggers.

South African agency King James and director Keith Rose have revived James Dean in a technically impressive spot for Allan Gray, a South African financial services firm.

Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the Australian artists, musicians and designers commissioned by a gum brand to create engaging digital content.

Living in Boise. Idaho, one of the things I really look forward to is my daily New York Times. Yes, I can get it online, but I’m enough of an old fart that I like to relax with a hard copy over my morning coffee. The problem is, it has to be flown in from Seattle and doesn’t get here until almost midday, sometimes not even then as it is delivered by a notorious local family of drug addicts!

London based RKCR/Y&R offered its creative and strategic services to local small businesses in a pop up ad agency for a week.

“Simply because it will be impossible for online advertising and social media to deliver everything that is expected of it. The stark reality is that advertising on the Internet is not going to grow; it’s actually going to decrease.”