http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Tue, 14 Feb 2012 21:43:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/innocent-smoothies-valentines-labels.html Tue, 14 Feb 2012 14:30:58 +0000 Let someone know that you love them with this fun, bespoke campaign.]]> http://www.psfk.com/2012/02/dove-london-subway-tweets.html Tue, 14 Feb 2012 13:30:56 +0000 Responses to questions about love and beauty get shown to thousands of passersby to help promote 'real beauty.' ]]> http://www.psfk.com/2012/02/agency-of-the-future-part-ii.html Mon, 13 Feb 2012 19:22:13 +0000 Hear all the dirty dealings of George Parker's ad world, the same world that has been popularized by AMC's "Mad Men." All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2012/02/paypal-subway-shopping-wall.html Mon, 13 Feb 2012 14:45:36 +0000 Customers in Singapore can scan barcodes in metros to purchase items with their smartphones. ]]> http://www.psfk.com/2012/02/shop-backseat-cab.html Mon, 13 Feb 2012 14:00:56 +0000 L'Oréal and Glamour magazine let fans buy makeup on-screen in NYC taxis for New York fashion week.]]> http://www.psfk.com/2012/02/gap-illuminated-bus-ads-headlines.html Mon, 13 Feb 2012 11:30:29 +0000 Popular clothing brand turns to a new take on traditional advertising for their latest campaign. ]]> http://www.psfk.com/2012/02/psfks-top-five-stories-of-the-week-7.html Sat, 11 Feb 2012 16:55:53 +0000 We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2012/02/this-week-in-brand-strategy-marketing-32.html Sat, 11 Feb 2012 16:45:49 +0000 PSFK curates some of the strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2012/02/confessions-of-a-mad-man-the-agency-of-the-future-part-i.html Sat, 11 Feb 2012 16:10:20 +0000 Hear all the dirty dealings of George Parker's ad world, that has been popularized by AMC's "Mad Men." All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2012/02/unilever-shifts-focus-from-social-media-to-word-of-mouth-headlines.html Thu, 09 Feb 2012 21:50:14 +0000 Fast-moving consumer goods company not longer relying on popular online networks to draw attention to its products, and is turning to word of mouth.]]> http://www.psfk.com/2012/02/baked-potato-ad-headlines.html Wed, 08 Feb 2012 21:57:28 +0000 Tasty marketing campaign creates street side billboards that give off food scents. ]]> http://www.psfk.com/2012/02/consumers-hard-wired-deals-headlines.html Wed, 08 Feb 2012 11:30:00 +0000 New science suggests that shoppers have innate tendency to fall for bargains. ]]> http://www.psfk.com/2012/02/facebook-ipo-ads-headlines.html Wed, 08 Feb 2012 10:00:50 +0000 To satisfy Wall Street the world largest social network is going to need to draw more of its revenue from marketers. ]]> http://www.psfk.com/2012/02/ed-cotton-the-future-of-facebook.html Fri, 03 Feb 2012 17:18:14 +0000 What are the implications for advertising on the world's largest social network now that it has IPO status?]]> http://www.psfk.com/2012/02/this-week-in-brand-strategy-marketing-31.html Fri, 03 Feb 2012 14:00:51 +0000 PSFK curates some of the strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2012/02/lifelike-robot-mannequin.html Fri, 03 Feb 2012 12:00:13 +0000 The future of retail merchandising could see androids with human-like appearances. ]]> http://www.psfk.com/2012/02/loreal-retouching-rachel-weisz-beauty-ad.html Thu, 02 Feb 2012 16:57:44 +0000 Watchdog says digitally enhanced image of actor on anti-wrinkle cream ad exaggerated performance of product.]]> http://www.psfk.com/2012/02/facebook-billion-dollar-ipo.html Wed, 01 Feb 2012 20:31:35 +0000 Mark Zuckerberg's phenomenally successful business will be entering the public market and everyone wants to know for how much.]]> http://www.psfk.com/2012/02/mercedes-truck-ads-actros.html Wed, 01 Feb 2012 17:25:56 +0000 Ads placed on car rooftops ensured that only the target audience can view them.]]> http://www.psfk.com/2012/02/chevrolet-billboards-bags.html Wed, 01 Feb 2012 12:00:27 +0000 A clever green initiative to upscale waste into useful items. ]]> http://www.psfk.com/2012/01/confessions-of-a-mad-man-screw-up-and-clean-up-part-two.html Mon, 30 Jan 2012 19:54:45 +0000 Hear all the dirty dealings of George Parker's ad world, that has been popularized by AMC's "Mad Men." All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2012/01/magazine-updates-qr-codes.html Mon, 30 Jan 2012 15:00:27 +0000 A local publication save printing cost and keeps information current by updating its issue using barcodes. ]]> http://www.psfk.com/2012/01/coca-cola-super-bowl.html Mon, 30 Jan 2012 12:30:25 +0000 The beverage giant launches a unique campaign featuring polar bears that watch the big game and react to the live action.]]> http://www.psfk.com/2012/01/millennials-trust-people-not-brandsheadlines.html Mon, 30 Jan 2012 10:30:42 +0000 The younger generation has more faith in their peers than products when it comes to recommendations and advice. ]]> http://www.psfk.com/2012/01/confessions-of-a-mad-man-screw-up-and-clean-up-part-i.html Sat, 28 Jan 2012 13:30:28 +0000 Hear all the dirty dealings of George Parker's ad world, that has been popularized by AMC's "Mad Men." All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2012/01/schweppes-facebook-app-future.html Wed, 25 Jan 2012 15:00:28 +0000 Want to know what 2012 will bring to your life in terms of wealth, career, romance, and more? ]]> http://www.psfk.com/2012/01/bp-olympics-augmented-reality.html Tue, 24 Jan 2012 17:17:45 +0000 The oil and gas giant is sponsoring nine Olympic and Paralympic athletes with a virtual experience that gives fans a behind the scenes look at the team member's lives.]]> http://www.psfk.com/2012/01/marks-amp-spencer-recycled-clothing.html Tue, 24 Jan 2012 12:00:16 +0000 The popular British retailer will give out a £5 customer voucher when M&S clothes are dropped off at Oxfam charity shops.]]> http://www.psfk.com/2012/01/iphone-stuffed-animal.html Mon, 23 Jan 2012 12:30:52 +0000 A revolutionary hybrid toy turns your smart device into an enjoyable furry friend kids can learn with and love.]]> http://www.psfk.com/2012/01/confessions-of-a-mad-man-europe.html Sat, 21 Jan 2012 15:30:38 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]>