http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/11/getting-it-right-wales-launches-helpline-for-ignored-children.html Fri, 20 Nov 2009 15:31:39 +0000 Getting it Right is a new plan launched by the Wales Assembly government to support children in having their voices heard.]]> http://www.psfk.com/2009/05/media-arts-mondays-authentic-advocacy.html Mon, 04 May 2009 14:26:46 +0000 People expect companies to do more than just sell stuff. They want to know what you stand for, what choices you make as a result and what difference that could make in the world. So when it comes to people making their brand choices, Cause Marketing can be a tiebreaker.  Almost 80% of Americans are more likely to switch to the brand supporting a good cause over a competitor with the same price and quality. But Cause Marketing is not just about photo opportunities, oversized checks and warm fuzzies. It can be an opportunity to turn commercial interest into realRead more...]]> http://www.psfk.com/2009/04/melbournes-big-mouth-project.html Thu, 23 Apr 2009 14:28:30 +0000 A collaboration between WorkSafe Victoria and local creatives, the Big Mouth Project is designed to get people talking within the workplace to prevent injury.  With workers aged 15 – 24 at the highest risk of work-related accidents, the state workplace safety system has rallied together local and international artists, writers, animators, web designers, model makers and photographers to spread the word on workplace safety.  World-renowned typographer Luke Lucas is behind the initiative’s logo and UK street artist D*Face has also pledged his support, unveiling his ‘Loudhailer’ sculpture outside St Kilda’s Luna Park, urging people to “speak up in the workplace”.Read more...]]>