http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:00:22 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/134247.html Tue, 20 Dec 2011 14:00:10 +0000 Noah Kerner, the founder of 'noise' believes that entrepreneurs have new and exciting unique ways to access capital.]]> http://www.psfk.com/2011/12/instant-hip-holiday-spirit-with-instagram-snowflakes.html Wed, 14 Dec 2011 12:30:30 +0000 Social media agency Carrot Creative has created a simple holiday site that pulls photos from the app and displays them on a wintry landscape.]]> http://www.psfk.com/2011/10/what-can-ceos-and-presidents-learn-from-gracie-jiu-jitsu.html Wed, 05 Oct 2011 17:37:15 +0000 Jiu-Jitsu is no longer sequestered to the realm of martial arts. It is now taking on cultural significance and being referenced in business strategy meetings.]]> http://www.psfk.com/2011/09/psfk-conference-speaker-interview-nick-barham-and-dan-hon.html Fri, 23 Sep 2011 16:59:07 +0000 Advertising agency Wieden + Kennedy's Global Director and Creative Director share their insights on difficulties that creative businesses face, how they try to overcome them, and the current industry atmosphere. ]]> http://www.psfk.com/2011/08/the-future-of-pr-constant-evolution-video.html Mon, 01 Aug 2011 19:04:19 +0000 To accommodate the rapid changes in the world today, Golin Harris has intentionally PRevolved to ensure they always stay ahead of the curve.]]> http://www.psfk.com/2011/07/seth-godin-toss-away-the-broken-the-unbetterable-headlines.html Fri, 01 Jul 2011 14:02:21 +0000 "When a not-so-good software tool or a habit or an agency or a policy has too much inertia to be fixed, when it's unbetterable, you're better off without it. Eliminating it will create a void, fertile territory for something much better to arrive."]]> http://www.psfk.com/2011/05/channels-to-formats-the-changing-scope-of-advertising-infographic.html Thu, 19 May 2011 16:00:07 +0000 Yesterday we learned about the past, with the Ad Agency Bloodline, and today's sweep of the Internet brings a view of the future, with this infographic by MDG Advertising that explores the changing scope of the ad industry.]]> http://www.psfk.com/2011/05/the-ad-industry-is-a-total-mess-and-due-for-a-massive-disruption-headlines.html Wed, 11 May 2011 16:11:12 +0000 Mike Walrath, Co-founder & Managing Partner of WGI Group, says the ad industry is a mess and is due for a massive disruption. ]]> http://www.psfk.com/2011/03/can-iconic-companies-crowdsource-brand-appeal.html Tue, 08 Mar 2011 13:02:54 +0000 The world's first crowdsourced ad agency's campaign with Harley Davidson provides a litmus test of crowdsourcing models. ]]> http://www.psfk.com/2010/11/ed-cotton-agencies-and-user-experience.html Mon, 22 Nov 2010 16:39:36 +0000 These are confusing times. It's harder than ever to define terms like, "user", "consumer", "creative" and "agency."]]> http://www.psfk.com/2010/09/this-week-in-brand-strategy-marketing-2.html Wed, 29 Sep 2010 17:20:51 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-4.html Mon, 12 Jul 2010 10:29:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/07/the-bucket-brigade-a-collaborative-publishing-project.html Wed, 07 Jul 2010 19:12:36 +0000 We spoke with Bud Caddell about the book he has set out to research, write, fund and publish via Kickstarter.]]> http://www.psfk.com/2010/06/george-parker-should-we-can-cannes.html Tue, 29 Jun 2010 11:01:14 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2010/04/73000-bar-tab-makes-customers-think-twice-about-drunk-driving.html Tue, 13 Apr 2010 15:16:14 +0000 How do you make people aware of driving drunk when they don't think it's a big deal? ]]> http://www.psfk.com/2010/03/brands-who-became-agencies-decon-media.html Thu, 25 Mar 2010 21:10:13 +0000 PSFK talks to brands who have started creative agencies. This week, we look at Decon Media.]]> http://www.psfk.com/2009/12/lovely-day-the-agency-for-human-brands.html Thu, 03 Dec 2009 11:56:49 +0000 Lovely Day aims to impact culture by developing human brands. ]]> http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html Tue, 10 Nov 2009 07:00:39 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d-2.html Tue, 10 Nov 2009 07:00:39 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2009/08/the-farm-a-pop-up-solution-to-agency-recruiting.html Mon, 17 Aug 2009 07:04:42 +0000 We live in a time of instability. There’s the economy, political strife, and the use of pop-up everything by marketers everywhere (see wedding chapels, apartments, dance parties, and stores). Well now there’s the pop-up agency. Digital agency Proximity BBDO’s Belgium outpost has designed ‘The Farm,’ a program for hiring new talent. Seemingly inspired by the recruiting practices of major league sports, it is the solution to their struggles finding talent amidst high local agency competition. The “agency-within-an-agency” nurtures 12 recruits who will get the opportunity to work on some of the agency’s top accounts. During their time there they will undergoRead more...]]> http://www.psfk.com/2005/06/getting-a-creative-job-at-a-us-ad-agency.html Fri, 17 Jun 2005 00:32:04 +0000 The team at marketing blog AdHoles endured call after call to 89 agencies and got the names of 86 recruiters, 68 email addresses and from some of them, found out nifty info like whether they want your full portfolio or a mini book, to contact them via email or phone, what accounts have been lost and won, and most importantly, what positions they’re hiring for. All this is provided in a nice 25 page book with room for notes on each agency for only $29. Gig Spy]]>