Featuring outdoor adventurer Bear Grylls, NZ Air attempts to get people to pay attention during the flight.
The airline partners with The Guardian for 'Blind Gate,' a twist on the classic dating game.
Tying in with The Unexpected Journey movie release, the airline has revamped its standard video with a Middle-earth theme.
In partnership with toy and board-game company Hasbro, the airline announced the untimely end of 'Rico' and sent fans on the hunt for the celebrity killer.
New Zealand designers create outfitters specifically for airline staff, which provides tips on grooming, make-up and presentation.
The first eleven rows of Air New Zealand’s economy class will now contain 22 “sky couches."