Reality show increases fan engagement by revealing results during the contestant performances.
Call Me Maybe songstress Carly Rae Jepsen has teamed up with the talent show and beverage giant.
Chartburst uses music industry connections to get popular new musicians a listen from record label scouts.
PowerPitch from PricewaterhouseCoopers excites its employees to develop innovative ideas.
American Idol maker reported to have asked TV network if they could move the World Series, so as to stop it conflicting with the X Factor roll-out.
With a global network of potential superstars, McDonalds has integrated the American Idol concept into its internal marketing model.