http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:30:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/this-week-in-brand-strategy-marketing-30.html Mon, 21 Nov 2011 14:00:42 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2011/11/psfk-asks-the-purplelist-what-is-your-favorite-travel-app.html Tue, 08 Nov 2011 19:41:17 +0000 From entertainment and food to hotels and maps, PSFK's PurpleList members give their favorite travel apps.]]> http://www.psfk.com/2011/06/foursquare-announces-nationwide-partnership-with-american-express.html Thu, 23 Jun 2011 18:04:41 +0000 The geo-location mobile platform that began it all is destined to grow beyond 'startup' status.]]> http://www.psfk.com/2011/05/this-week-in-brand-strategy-marketing-22.html Fri, 20 May 2011 12:25:16 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/03/american-express-launches-serve-online-payment-service.html Mon, 28 Mar 2011 18:19:07 +0000 Credit card company creates online service that allows the sending and receiving of funds between people and sellers. ]]> http://www.psfk.com/2010/11/does-branding-still-matter.html Tue, 09 Nov 2010 16:35:09 +0000 Thoughts and ideas about the current state of branding from participants of Project RE:Brand.]]> http://www.psfk.com/2010/05/cpbs-winston-binch-on-productizing-marketing.html Tue, 04 May 2010 15:58:33 +0000 Winston Binch, head of interactive production, strategy and business development at Crispin Porter + Bogusky talks about creating useful marketing products.]]> http://www.psfk.com/2005/09/amex-us-open-experience.html Thu, 22 Sep 2005 16:00:43 +0000 At the beginning of September, Amex set up an elaborate promotion in the harbor area by the World Trade Center site in NYC. The promotion took up a lot of space and offered interactive experiences as well as a more leisurely one. A large screen was set up and rows of leisurely seats set up on a stand for spectators to drop by and watch a tennis game or two. A huge scoreboard kept tabs on the players. Another stand showed the running total of Aces (and Amex commitment of giving $10K to charity for every ace) – there wereRead more...]]>