http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:53:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/05/stndair-meet-the-standard-hotels-charter-service.html Thu, 26 May 2011 15:31:14 +0000 The Standard presents its latest extension to the brand with the launch of StndAIR. ]]> http://www.psfk.com/2010/06/topguest-the-standard-team-up-to-offer-geolocation-reward-points.html Wed, 09 Jun 2010 19:51:49 +0000 The innovative hotel chain is teaming up with a new player in the social and location-based marketing space.]]> http://www.psfk.com/2009/05/icff-the-standard-hotels-andre-balazs-on-inspired-public-spaces-and-quirky-design.html Wed, 20 May 2009 13:38:20 +0000 Last week we attended a discussion featuring hotelier André Balazs at his newest addition, The Standard NYC. From what we heard, André really understands hospitality and gave some examples of how he integrates public spaces into his hotels and why they are important. First he defined a good hotel as one you can use without paying. While that may not include staying overnight for free, for André one of the most important parts of the Standard NYC is the public plaza in front of the hotel. This area which is adjacent to the hotel’s lounge and soon to open restaurantRead more...]]>