http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/flash-mob-bud-ad.html Thu, 02 Feb 2012 17:17:35 +0000 Beer brand rents a crowd, cheerleaders and sportscasters to turn a local game of Ice Hockey into the tournament of the season.]]> http://www.psfk.com/2011/12/bud-light-offers-correspondent-luxury-accommodations-and-access-to-super-bowl-parties.html Thu, 22 Dec 2011 16:17:35 +0000 The beer brand launches its new program to recruit a correspondent for this year's Super Bowl via Facebook and YouTube.]]> http://www.psfk.com/2011/08/design-history-of-the-budweiser-can.html Sat, 13 Aug 2011 14:18:46 +0000 America's iconic beer brand Budweiser has redesigned its can to symbolize its growth in the global market.]]> http://www.psfk.com/2011/05/job-6-days-beer-tasting-work-for-10000.html Wed, 18 May 2011 12:47:37 +0000 Budweiser brewer imitates organizations that have used 'dream jobs' to drum up publicity.]]> http://www.psfk.com/2010/02/diet-beer-budweiser-debuts-the-worlds-lightest-beer.html Tue, 02 Feb 2010 18:02:47 +0000 This week, Anheuser-Busch is launching Select 55, a new 55-calorie beer and "the world's lightest beer."]]> http://www.psfk.com/2009/07/anheuser-busch-fuels-texan-brewery-with-landfill-biogas.html Wed, 01 Jul 2009 12:38:02 +0000 In a joint project with Republic Services and Ameresco Services, The Anheuser-Busch brewery  in Houston will have its energy demand supplied by more than 55% from biogas. Connected by pipelines with the Macarty Road Landfill, the gas is carried to the facilities to generate steam energy for the brewery’s power plant. Landfill biogas consists of approx. 50 percent methane,  a green house gas 21 times more potent than carbon dioxide, and is created when organic material decomposes in landfills. It can be converted into alternative fuels, heat, steam or used to generate electricity. The benefit of this clean energy projectRead more...]]> http://www.psfk.com/2009/02/bud-kills-its-web-tv-project.html Mon, 23 Feb 2009 14:38:43 +0000 PaidContent brings us news that Anheuser Busch has killed its two year old web TV project – Bud.TV. Here’s the scoop: Bud.tv was born in 2007, just after the Super Bowl that year, offering a mix of unbranded, original content, from reality to humor. A-B execs hoped it would draw about 2 million monthly uniques. But restrictions designed to prevent under-age viewers from entering Bud.tv ended up driving most potential users away. Bud.tv’s traffic nose-dived about 40 percent in its second month to just 153,000 uniques. Nevertheless, Bud.tv limped along the next two years. Its fate was probably sealed inRead more...]]>