http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/07/the-vaccines-create-first-ever-music-video-on-instagram.html Sat, 23 Jul 2011 15:38:33 +0000 The UK band takes content sharing to the next level by creating their latest video from crowdsourced fan photos of music festivals.]]> http://www.psfk.com/2011/06/kenny-anderson-plays-pied-piper-in-new-converse-ad.html Wed, 22 Jun 2011 18:16:46 +0000 Pro-skateboarder teaches the world to nose-manual for 16 hours from LA to Vegas. ]]> http://www.psfk.com/2011/05/budweiser-ad-coming-home-video.html Mon, 09 May 2011 08:59:10 +0000 A remarkable new commercial developed by Anomaly and shot by HSI Productions's Michael Haussman.]]> http://www.psfk.com/2011/04/agencies-deepen-investment-in-new-ventures-and-start-up-culture.html Wed, 20 Apr 2011 11:13:59 +0000 Has your agency caught the entrepreneurial bug? Find out how the trend gradually moved from small agencies to larger ones.]]> http://www.psfk.com/2011/04/psfk-conference-speaker-interview-dan-cherry-iii.html Wed, 06 Apr 2011 16:51:13 +0000 The New York Cosmos Chief Marketing Officer shares his views on the importance of observational research, and the collegiate moment that shaped his approach to communications.]]> http://www.psfk.com/2011/03/folding-one-thousand-origami-cranes-for-japan.html Wed, 23 Mar 2011 16:23:15 +0000 Anomaly London has started an art project to raise awareness and funds for the victims of Japan's earthquake and tsunami. ]]> http://www.psfk.com/2010/08/ad-agency-seeks-to-revive-the-new-york-cosmos.html Mon, 23 Aug 2010 19:11:54 +0000 Anomaly uses its creative resources in an attempt to bring back the Major League Soccer team.]]> http://www.psfk.com/2010/07/video-skills-of-the-rockstar-planner-rolling-up-your-sleeves.html Mon, 05 Jul 2010 16:32:27 +0000 In the fifth and final episode, the importance of taking action and making ideas happen is discussed by leading voices within the planning community.]]> http://www.psfk.com/2010/06/cannes-lions-winners-roundup.html Wed, 30 Jun 2010 14:55:27 +0000 A look at this year's champions - and some thoughts on what they indicate about the direction of branding, advertising and creativity moving forward.]]> http://www.psfk.com/2010/06/converse-makes-more-music.html Mon, 28 Jun 2010 10:30:36 +0000 The company continues to use strategic musical partnerships to cement their positioning and association as a consistently youthful and relevant lifestyle brand.]]> http://www.psfk.com/2010/06/video-skills-of-the-rockstar-planner-insatiable-curiosity.html Tue, 22 Jun 2010 14:14:14 +0000 In the third episode, the importance of having a deep, insatiable curiosity about the world is discussed by leading voices within the planning community. ]]> http://www.psfk.com/2010/06/video-skills-of-the-rockstar-planner-communicating-ideas.html Thu, 17 Jun 2010 18:13:26 +0000 In the second episode, the importance of storytelling and clear, inspiring communication is discussed.]]> http://www.psfk.com/2010/04/diesels-a-hundred-lovers-interactive-video.html Fri, 02 Apr 2010 06:44:08 +0000 As part of a new Diesel campaign, Anomaly has both created the ad, and released the accompanying song through their Anomaly Music Group.]]> http://www.psfk.com/2009/08/with-launch-hit-anomaly-gets-ip-success-with-by-lauren-luke-range.html Thu, 06 Aug 2009 15:47:43 +0000 With appearances across the UK and US TV networks, a loyal following and newspapers like the New York Times giving her glowing support, Lauren Luke’s hard work has paid off with rapid sales online and through her retail partner Sephora. The NY Times calls her the ‘Everywoman as Beauty Queen’: A 27-year-old single mother from South Shields near Newcastle in England, Ms. Luke is nothing if not approachable. She is the kind of open-faced, plain-spoken Englishwoman you might expect to encounter at the butcher shop or corner pub. With her plump proportions and pretty if nondescript features, she seems anRead more...]]> http://www.psfk.com/2009/07/death-of-advertising-birth-of-collaboration.html Thu, 30 Jul 2009 14:02:18 +0000 Three similar comments at recent talks gave us something to think about on the subject of advertising and its future. Speakers from Mozilla, Anomaly, and Thrillist all have discussed the same notion: that they don’t spend money on advertising. At the Influx Curated event in San Francisco recently, Paul Kim who runs Mozilla‘s marketing, talked about how the tech company turned to the community to help get the word out about their products and organizing ‘download drives’ on certain days. At the PSFK Conference NYC 09 Carl Johnson of Anomaly talked about the IP projects his agency develop. He toldRead more...]]> http://www.psfk.com/2009/04/video-psfk-conference-nyc-new-idea-agencies.html Mon, 27 Apr 2009 20:26:31 +0000 At PSFK Conference NYC, Danielle Sacks (Fast Company) led a thought-provoking discussion about the rise of the “New Idea Agencies” – companies that are thinking outside of the traditional client-agency model and creating their own products, brands, and intellectual property to launch direct to market. The panel, featuring Robbie Vitrano (Trumpet), Carl Johnson (Anomaly), Bart Haney (fuseproject), and Ben Malbon (BBH Labs), explained how their companies’ unique business models evolved and the struggles (and benefits) of agencies becoming their own clients. Developing IP rather than just messaging is clearly an attractive idea. Why build brands that, ultimately, you have noRead more...]]> http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-carl-johnson.html Tue, 31 Mar 2009 13:40:43 +0000 We’re looking forward to having Carl Johnson, partner at Anomaly, join us at PSFK Conference New York on April 2. Carl will be part of our panel discussion about the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate. He will be joined in discussion by Bart Haney (fuseproject), Robbie Vitrano (Trumpet), Ben Malbon (BBH Labs), and moderator Danielle Sacks (Fast Company). First, who are you and what do you do? Carl Johnson. Partner at Anomaly. I’m trying, with my Partners, to create a company that doesn’t look like one that has existed before…thatRead more...]]> http://www.psfk.com/2007/04/mike_byrne_anom.html Fri, 13 Apr 2007 16:49:00 +0000 Mike Byrne tells us that if advertising does not give hope then it's just landfill.]]>