http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/twitter-radio-app.html Wed, 15 Feb 2012 14:30:50 +0000 Have Twitter posts read to you out loud in real-time with the Social Radio app. ]]> http://www.psfk.com/2011/11/social-networking-picks-up-speed-in-latin-america-headlines.html Wed, 09 Nov 2011 18:02:33 +0000 Facebook leads the way in an explosion of social network use across the continent.]]> http://www.psfk.com/2011/08/cheers-to-christopher-columbus-for-bringing-us-lager-headlines.html Tue, 23 Aug 2011 14:51:24 +0000 Ever wonder who discovered the yeast we use to brew lager came from? Argentina. And it was Christopher Columbus who brought it to us.]]> http://www.psfk.com/2011/08/cool-hunting-travis-rice-snowboarding-film-offers-high-def-and-birds-eye-views.html Thu, 18 Aug 2011 18:03:00 +0000 Follow snowboarder Travis Rice as he tackles slopes in Chile, Colorado, Argentina, Romania and Jackson Hole Wyoming, in his new film 'The Art of Flight' which premiers on September 7.]]> http://www.psfk.com/2010/11/a-monolithic-residence-pics.html Wed, 24 Nov 2010 16:10:46 +0000 A unique architectural masterpiece aims to challenge "planar stability and flat homogeneity" in Argentina.]]> http://www.psfk.com/2010/10/monocolumn-political-death-heralds-end-of-an-era.html Thu, 28 Oct 2010 15:16:51 +0000 Argentinean politics was thrown into turmoil yesterday with the death of ex-president Néstor Kirchner, who suffered a fatal double heart attack in hospital in his native Patagonia.]]> http://www.psfk.com/2010/09/smirnoffs-nightlife-exchange-project.html Mon, 20 Sep 2010 11:46:14 +0000 Fans of the vodka can contribute thoughts on what makes their country's nightlife special, helping to create a global celebration of local culture.]]> http://www.psfk.com/2010/01/creative-inspiration-from-the-behance-network-xvii.html Wed, 06 Jan 2010 07:04:32 +0000 Behance is a company that organizes the creative world to make ideas happen. Creative thinkers – the people with the most ideas – often struggle the most with organization and productivity. We aim to change that.]]> http://www.psfk.com/2009/07/an-emotional-advertising-campaign-that-succeeded.html Wed, 01 Jul 2009 11:51:49 +0000 Creative Social points us to a campaign run by MasOportunidades.com, an Argentinian e-commerce website that is a great example of a challenger brand as made popular by Adam Morgan. Challenger brands are brands that are not necessarily market leaders but have the ambition to get there, making best use of their limited resources – an analogy often used is that of David vs. Goliath. MasOportunidades.com acknowledged that Mercado Libre (eBay’s Latin American partner) was way ahead of them, but slowly and steadily embarked on a campaign to wrest them of their lead. Challenger brands have a range of strategies includingRead more...]]>