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Arnold Worldwide
Gaming march 1, 2013

Al Gore Gamifies Climate Conversation By Crowdsourcing Myth Busting

Reality Drop lets players earn points by spreading the truth about climate change and debunking false articles.

Culture january 14, 2012

How Al Gore Will Use Games To Fight Climate Change [Video]

The former Vice-President and current environmental activist advocates change through the use of social media and viral technologies.

Advertising december 13, 2011

31 Million Virtual Farmers Tend To The In-Game Devastation Caused By Climate Change [Future Of Gaming]

Destination Reality: Farmville would drop a dose of climate reality on the 31 million people who log on daily to play the famous Zynga game.

Advertising december 8, 2011

Activist Gaming Platform Spreads Climate Science And Destroys Doubt [Future Of Gaming]

'Reality Drops' is a Gaming For Good submission that builds awareness around climate reality by enabling players to spread easy-to-understand scientific data in response to climate deniers online.

Advertising december 5, 2011

Round-Up: Insightful Ideas From Our ‘Gaming For Good’ Salon

Former Vice President Al Gore, Alex Bogusky and Aaron Dignan discuss various gaming concepts at PSFK's live event this past Friday that rise to the challenge of climate change.

Culture december 2, 2011

Gaming For Good: Al Gore’s Finalist Picks Announced

The former Vice President lists his favourite five from our ten final gaming concepts that create awareness and proactivity around Climate Reality.

Advertising december 2, 2011

Gaming For Good: Concepts To Support The Climate Reality Group

PSFK challenged top creative agencies worldwide to come up with gaming concepts that create awareness about the Climate Reality Project. Here is a shortlist of the top submissions.

Culture november 22, 2011

Amtrak Promotes WiFi With Great Designs [Gallery]

A series of posters cleverly integrates the WiFi symbol into the artwork.

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