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Fitness / Sport september 16, 2016

Fitness Wearable Measures Your Hydration

Backed by four years of research and medical grade technology, the sensor provides comprehensive physiology data

Advertising august 19, 2016

How Samsung Is Keeping Olympic Athletes Connected In Rio

Athletes have been given special edition phones to promote the spirit of the games with friends and fans

[Inspiration] Tokyo nike+ run club offers customization and personalized training in a futuristic setting
[Inspiration] How high profile softball players are paving the way for female athlete careers
Health april 4, 2016

Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel [PSFK 2016]

Personalized formulas, meal supplements and organic offerings help the brand cater to every athlete

Health march 31, 2016

NFL Athlete App Monitors Health Concerns

A way for athletes to check their health and avoid CTE


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