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Op-Ed october 24, 2016

Fitness Advocate: Paving The Future of Workouts With Audio

Ethan Agarwal, CEO of Skyfit, shares how he's democratizing access to boutique fitness classes through an app

Technology october 7, 2016

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has developed a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

Technology october 3, 2016

PSFK Labs Launches The Sports Debrief

Our new report examines innovations and tactics utilized by competitive sports teams and offers applications for the workplace

Health september 13, 2016

Muscle Stimulator Helps Customize Your Training

Mobile device relaxes muscles, reduces soreness, and boosts strength better than standard workouts

Fashion august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Design & Architecture august 19, 2016

Basketball Sleeve Helps You Perfect Your Shot

Multiple sensors analyze motion, recognize throws and provide instant feedback the moment a ball leaves the player's hands.

Technology august 16, 2016

This Wearable Helps The US Women’s Olympic Volleyball Team Monitor Their Jumps

The VERT Monitor helps coaches keep track of performance and lets players train smarter

Retail august 12, 2016

How Lululemon Equipped Canada’s Olympic Team

The high-performance gear was designed in consultation with the athletes and created using the brand's proprietary technologies

Fitness & Sport august 8, 2016

Christian Louboutin Designs Outfits For Cuban Olympians

Athletes will have chic non-performance footwear for formal occasions including the closing ceremony

Arts & Culture august 5, 2016

The World Welcomes The First Refugee Team In The Olympics

Ten athletes will come together to represent over 59 million displaced people

Experiential Marketing june 16, 2016

Visa Gives Olympic Athletes A Contactless Payment Ring

The device works at NFC-enabled terminals and will be tested at Rio 2016

Health june 1, 2016

Train Like The US Olympic Cycling Team With These Smart Glasses

Glasses provide athletes with all the essential data they need at blink of an eye

Advertising september 15, 2015

How Professional Athletes (and You) Can Prevent Injury with Movement Enhancement Tech

HyperIce founder Anthony Katz shares his secrets on how to make the most of your workout

Design & Architecture september 15, 2015

Nike Sprints Into the Heat Technology Apparel Market

Nike debuts line of thermal fashion as winter approaches


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