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Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Augmented / Virtual Reality september 22, 2016

Play AR Pong Against A Friend On A Climbing Wall

Climball is a two-person game similar to air hockey, but played by using your entire body to block the ball

Fitness / Sport september 16, 2016

Fitness Wearable Measures Your Hydration

Backed by four years of research and medical grade technology, the sensor provides comprehensive physiology data

Advertising september 13, 2016

Social Media Connects Fitness Brands To Athletes

Apps pushing for community-oriented training can be both inspiring for the athlete and beneficial for the manufacturer

Fitness / Sport july 1, 2016

Gymbot Is A Facebook Messenger For Your Workouts

Fitness enthusiasts can track their progress and exercise stats with this helpful bot

Fitness / Sport june 29, 2016

Residence Inn Offers Guests Custom Running Routes From Under Armour

Curated two-mile or longer routes are designed to help guests stay active while making the most out of their travels

Technology may 16, 2016

Surfboard Displays Wave Condition Tips And Tweets

This prototype from Samsung helps surfers stay connected, even while out at sea

Design march 3, 2016

Former Soccer Player Creates Ultra-Soft Wool Running Shoes

Footwear made from New Zealand Merino Wool lets you go to the gym sans socks

Design december 16, 2015

New Balance Develops Uniform 3D-Printed Soles That Adapt to Forces Underfoot

In collaboration with design studio Nervous System, the shoe brand used underfoot pressure data and a unique foam-like structure to construct shoes for all types of runners

Design november 7, 2014

Futuristic Hi-Viz Sportswear Brings Both Security and Stylishness

Kickstarter campaign for LED-embedded T-shirt with 360 degree visibility for day and night time

Technology october 22, 2014

Fitguard Mouthpiece Combines Protection with Education

Put your mouthpiece in and listen up, FitGuard works to increase awareness of dangerous, long-term head injuries

Advertising august 18, 2014

Cup Noodles Campaign Uses Drones to Deliver Instant Ramen to Extreme Athletes

The instant ramen dinner company created an advertisement to show how their product can fit into an active lifestyle, with a little help

Advertising january 6, 2014

Canada’s Winter Olympics Campaign Highlights The Spirit Of The North

The #WeAreWinter campaign goes in-depth into the Canadian national athletic identity.

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