Audi released details today of the brand’s new dealership design created by architects Allmann SattlerWappner of Munich. The concept is called the “terminal” and is meant to provide a shopping experience that reflects the style, performance, and luxury characteristics of Audi automobiles. The design includes a number of interesting features. The architects considered efficiency in the building’s design and were able to consolidate space and use natural light, making it 30-40 percent cheaper to operate over previous dealerships. The new design also bears LEED certification in mind and each facility will be able to apply.

Inside, consideration for the customer shopping [...]

A new ad from Audi demonstrates the precision of its TGI engine technology simply but dramatically.

From BBH.

First Audi put up their ad in LA, then a BMW dealer responded.

It may not have been the flashiest or biggest budget NY Auto Show this year, but all the manufacturers showed up and gave it their best. We’ve already shared our highlights over the past three days. But we couldn’t wrap the show up without selecting our favorite exhibition stand. While many manufacturers tried to do a lot with a little, we think Audi created a simple stand design with a lot of visual impact. First they chose to display their cars in groups of only two colors, white and red. The cars were fanned out from a rectangular structure that [...]

While 2008 left nearly every other automaker stranded on the side of the road, Audi managed to record its best year of sales ever. The company earned $42 billion in revenue during 2008, a 4.1 percent increase from a year earlier. More Audis were exported to China in 2008 than any place else in the world. Audi plans to share $407 million in bonuses with its German factory workers.
Audi announced these figures today. But if you think the report went all charts and graphs crazy, have a look at their 2008 annual report online. Audi created a site that allows [...]

Fubiz points us to this Dutch commercial from Audi which seems to pay homage to the unboxing videos that sweep the web when a new gadget gets released. The commercial ends with the message:
We’ve unboxed the boxed…. the new streamlined Audi Q5

Audi Q5