http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/audi-collaborates-with-architects-on-a-dynamic-glass-brand-pavilion.html Mon, 19 Dec 2011 14:23:48 +0000 A low-tech idea which uses light and reflection to artfully display a vehicle.]]> http://www.psfk.com/2011/12/audi-and-enthusiast-site-offer-a-charity-alternative-to-online-gift-guides.html Thu, 08 Dec 2011 14:31:58 +0000 Fortitude.com announced a holiday virtual online auction of Audi collector items to benefit the Opportunity Finance Network.]]> http://www.psfk.com/2011/12/audis-digital-interactive-roadway-concept-is-futuristic-street-art.html Thu, 01 Dec 2011 15:53:40 +0000 At Design Miami, the auto maker debuted its new compact car concept along with an on-street installation that could make night walking more safe for pedestrians.]]> http://www.psfk.com/2011/11/mirror-installation-distorts-our-relationship-with-public-spaces.html Tue, 29 Nov 2011 16:28:11 +0000 Arnaud Luppierre's massive reflective ring installation deconstructs our perception of our surroundings.]]> http://www.psfk.com/2011/11/audi-exhibit-combines-distinctive-brand-space-with-theatrical-driving-experience-pics.html Thu, 24 Nov 2011 12:21:55 +0000 The AreA1 roadshow in Barcelona was designed by Schmidhuber + Partner.]]> http://www.psfk.com/2011/11/audi-magazine-lets-you-unlock-their-latest-ipad-issue-with-a-racertrack.html Wed, 16 Nov 2011 15:23:32 +0000 The famous car company channels a racetrack experience on a reader's fingertips in promoting its iPad magazine. ]]> http://www.psfk.com/2011/10/new-audi-ad-seamlessly-blends-live-action-and-cgi-video.html Mon, 24 Oct 2011 11:56:18 +0000 "Sharper Drive" was produced by the German studio Parasol Island.]]> http://www.psfk.com/2011/10/audis-interactive-youtube-video-gets-the-thumbs-down.html Mon, 10 Oct 2011 11:45:07 +0000 The world's first interactive driving video produced has received negative comments due to poor functionality.]]> http://www.psfk.com/2011/09/watch-audis-massive-frankfurt-auto-show-stand-constructed-and-take-a-tour-video.html Wed, 28 Sep 2011 12:00:30 +0000 Often the cars cars get all the attention at auto show, with Audi at Frankfurt their dramatic pavilion architecture had everyone talking.]]> http://www.psfk.com/2011/09/audi-and-mit-introduce-the-road-frustration-index.html Mon, 26 Sep 2011 11:48:16 +0000 The Road Frustration Index provides drivers with up-to-the-minute info on the state of roads across the US.]]> http://www.psfk.com/2011/09/need-to-know-10-must-read-posts-of-the-week-vol-9.html Sat, 24 Sep 2011 16:01:13 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/09/audi-debuts-electric-car-tailored-for-urban-environments.html Sat, 24 Sep 2011 15:55:56 +0000 The Audi Urban Concept, featured at the Frankfurt Auto Show, is a 1+1 seater part-race car, part-roadster electric vehicle. ]]> http://www.psfk.com/2011/09/audi-to-air-a-16-minute-tv-drama-to-promote-new-a6-sedan.html Fri, 23 Sep 2011 14:34:21 +0000 Audi’s Studio Progress Films crafted a mini drama which will air in segments on the FX Network.]]> http://www.psfk.com/2011/08/students-design-electric-a0-monocycle-for-audi.html Thu, 18 Aug 2011 12:04:45 +0000 The vehicle, a cross between a unicycle and a Segway, is designed for urban mobility.]]> http://www.psfk.com/2011/08/audi-prepping-a-micro-urban-car-concept-for-2011-frankfurt-auto-show.html Wed, 10 Aug 2011 13:42:59 +0000 Audi is testing ideas for the urban mobility segment with a new 2-seater vehicle concept.]]> http://www.psfk.com/2011/07/used-car-salesman-writes-short-stories-within-auto-classified-ads.html Wed, 13 Jul 2011 18:00:53 +0000 Mohegan Lake Audi's Internet Manager gives readers a humorous peek behind-the-scenes working at the dealership.]]> http://www.psfk.com/2011/07/this-week-in-design-nike-canteen-reborn-furniture-hypothetical-tesla-vehicle.html Fri, 01 Jul 2011 14:57:44 +0000 PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]> http://www.psfk.com/2011/06/new-vip-pages-for-brands-on-facebook.html Thu, 23 Jun 2011 11:48:53 +0000 Companies will be able to give special treatment and prizes to consumers who influence others about online in what to buy.]]> http://www.psfk.com/2011/06/audis-massive-frankfurt-auto-show-stand-includes-an-indoor-test-track.html Tue, 21 Jun 2011 12:00:38 +0000 For the first time, an automaker incorporates a real driving experience within their autoshow stand.]]> http://www.psfk.com/2011/06/audi-creating-their-own-online-live-24-hour-le-mans-broadcast.html Fri, 10 Jun 2011 18:49:52 +0000 A gift to race fans which might make TV broadcasters nervous.]]> http://www.psfk.com/2011/06/a-day-in-the-life-of-an-audi-driver-video.html Wed, 01 Jun 2011 12:40:50 +0000 A new Audi ad featuring Le Mans team leader Allan McNish.]]> http://www.psfk.com/2011/05/psfk-salon-breakfast-soho-house-los-angeles-transmedia-draft.html Fri, 20 May 2011 08:59:40 +0000 We asked "Transmedia Storytelling: What Is It?” and held our PSFK Salon Los Angeles at Soho House to find some answers. ]]> http://www.psfk.com/2011/05/audis-urban-future-initiative-project-new-york-video.html Tue, 10 May 2011 14:22:27 +0000 The car maker asks what a sustainable model of mobility would look like in Manhattan for 2030. ]]> http://www.psfk.com/2011/04/audi-urban-future-exhibition-envisions-nyc-in-2030.html Wed, 27 Apr 2011 14:14:34 +0000 For an upcoming exhibition in New York City, Audi partnered with five architectural firms to develop a vision of Manhattan in the future.]]> http://www.psfk.com/2011/04/audi-launches-q3-on-success-of-q5-headlines.html Wed, 13 Apr 2011 12:00:04 +0000 Audi's introducing a new little brother to their SUV line, the Q3. Acquire]]> http://www.psfk.com/2010/12/this-week-in-design-rapid-prototyped-shoe-classic-single-screen-cinema-rethink-industrial-rooted-furniture.html Fri, 17 Dec 2010 15:25:34 +0000 PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]> http://www.psfk.com/2010/12/design-miami-audi-concept-filling-station.html Thu, 02 Dec 2010 20:57:40 +0000 Audi envisions the electric vehicle filling station of the future, complete with a cafe and lounge.]]> http://www.psfk.com/2010/09/pics-the-audi-spectacle.html Wed, 29 Sep 2010 21:40:28 +0000 The Access Agency has created a spectacular advertising concept for the car maker.]]> http://www.psfk.com/2010/09/this-week-in-brand-strategy-advertising-13.html Fri, 10 Sep 2010 17:02:30 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/06/audi-working-on-new-in-car-sound-technology.html Tue, 29 Jun 2010 10:44:56 +0000 Using wave field synthesis, a sweet spot for listening is created in the entire interior of the vehicle.]]>