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	<title>PSFK &#187; audi</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>Audi Redefines Dealership Architecture</title>
		<link>http://www.psfk.com/2009/04/audi-redefines-dealership-architecture.html</link>
		<comments>http://www.psfk.com/2009/04/audi-redefines-dealership-architecture.html#comments</comments>
		<pubDate>Thu, 30 Apr 2009 17:31:31 +0000</pubDate>
		<dc:creator>Dave Pinter</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[dealership]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32447</guid>
		<description><![CDATA[
Audi released details today of the brand&#8217;s new dealership design created by architects Allmann SattlerWappner of Munich. The concept is called the &#8220;terminal&#8221; and is meant to provide a shopping experience that reflects the style, performance, and luxury characteristics of Audi automobiles. The design includes a number of interesting features. The architects considered efficiency in the building&#8217;s design and were able to consolidate space and use natural light, making it 30-40 percent cheaper to operate over previous dealerships. The new design also bears LEED certification in mind and each facility will be able to apply.

Inside, consideration for the customer shopping [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Audi TDI Technology Ad</title>
		<link>http://www.psfk.com/2009/04/audi-tdi-technology-ad.html</link>
		<comments>http://www.psfk.com/2009/04/audi-tdi-technology-ad.html#comments</comments>
		<pubDate>Thu, 30 Apr 2009 13:34:49 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[audi]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/04/audi-tdi-technology-ad.html</guid>
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A new ad from Audi demonstrates the precision of its TGI engine technology simply but dramatically. 

From BBH. 


By Piers Fawkes &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments &#124; More stories in: Advertising &#38; Branding,  Automotive and audi 


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		<slash:comments>0</slash:comments>
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		<item>
		<title>Pic: Car Dealer Wars</title>
		<link>http://www.psfk.com/2009/04/pic-car-dealer-wars.html</link>
		<comments>http://www.psfk.com/2009/04/pic-car-dealer-wars.html#comments</comments>
		<pubDate>Wed, 15 Apr 2009 13:56:09 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[bmw]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/04/pic-car-dealer-wars.html</guid>
		<description><![CDATA[
First Audi put up their ad in LA, then a BMW dealer responded.


By Piers Fawkes &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments  &#124; More stories in: Advertising &#38; Branding,  Automotive and audi, bmw 


	]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>NY Auto Show: Best Stand and Photo Gallery</title>
		<link>http://www.psfk.com/2009/04/ny-auto-show-best-stand-and-photo-gallery.html</link>
		<comments>http://www.psfk.com/2009/04/ny-auto-show-best-stand-and-photo-gallery.html#comments</comments>
		<pubDate>Sat, 11 Apr 2009 03:14:31 +0000</pubDate>
		<dc:creator>Dave Pinter</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[ny auto show]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=30771</guid>
		<description><![CDATA[
It may not have been the flashiest or biggest budget NY Auto Show this year, but all the manufacturers showed up and gave it their best. We&#8217;ve already shared our highlights over the past three days. But we couldn&#8217;t wrap the show up without selecting our favorite exhibition stand. While many manufacturers tried to do a lot with a little, we think Audi created a simple stand design with a lot of visual impact. First they chose to display their cars in groups of only two colors, white and red. The cars were fanned out from a rectangular structure that [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Audi Posts Record Profits, Unleashes Interactive Annual Report</title>
		<link>http://www.psfk.com/2009/03/audi-posts-record-profits-unleashes-interactive-annual-report.html</link>
		<comments>http://www.psfk.com/2009/03/audi-posts-record-profits-unleashes-interactive-annual-report.html#comments</comments>
		<pubDate>Tue, 10 Mar 2009 17:44:02 +0000</pubDate>
		<dc:creator>Dave Pinter</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[audi]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28191</guid>
		<description><![CDATA[
While 2008 left nearly every other automaker stranded on the side of the road, Audi managed to record its best year of sales ever. The company earned $42 billion in revenue during 2008, a 4.1 percent increase from a year earlier. More Audis were exported to China in 2008 than any place else in the world. Audi plans to share $407 million in bonuses with its German factory workers.
Audi announced these figures today. But if you think the report went all charts and graphs crazy, have a look at their 2008 annual report online. Audi created a site that allows [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Audi Unboxing Video</title>
		<link>http://www.psfk.com/2009/01/audi-unboxing-video.html</link>
		<comments>http://www.psfk.com/2009/01/audi-unboxing-video.html#comments</comments>
		<pubDate>Wed, 07 Jan 2009 18:23:29 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[audi q5]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/01/audi-unboxing-video.html</guid>
		<description><![CDATA[
Fubiz points us to this Dutch commercial from Audi which seems to pay homage to the unboxing videos that sweep the web when a new gadget gets released. The commercial ends with the message:
We&#8217;ve unboxed the boxed&#8230;. the new streamlined Audi Q5

Audi Q5


By Piers Fawkes &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments &#124; More stories in: Advertising &#38; Branding,  Automotive,  Web &#38; Technology and audi, audi q5 


	]]></description>
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