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Technology april 12, 2013

Ross Martin: How Millenials’ Use Of Tech Is Changing Marketing [PSFK 2013]

Ahead of PSFK CONFERENCE 2013, Ross Martin of Viacom and Scratch discussed how technology is breaking down the boundaries between brand and consumer.

Work march 22, 2013

Google Insights Reveal What People Are Searching For

Brands can obtain visually compelling data about their audience’s online presence.

IoT february 10, 2013

Freddie Laker: What Will Make Consumers Care About Smart TVs?

The founder of Guide discusses how people want experiences on their TV not just passive viewing.

Advertising december 1, 2011

QR Codes Appeal To Very Limited, Male Audience [Headlines]

A new study found that the majority of people who have scanned the barcodes are between ages 18 and 34, have an annual income of $100K or more, and are men.

Innovation november 10, 2011

Barnes And Noble Unclear About Who Is The Intended Audience For The Nook [Headlines]

The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.

Luxury september 10, 2011

Need To Know: 10 Must Read Posts Of The Week Vol. 7

At the end of each week, PSFK curates the last seven days’ top content to give you a digest of everything that is trending both on and offline right now.

Technology september 10, 2011

4chan Spins Off A More Mainstream Image Board

Canvas is a new user-friendly image board site created with the intention of widening the internet meme community.

Work august 18, 2011

3D Movies Give Headaches [Headlines]

A new study shows that 3D movies offer little value over 2D movies and instead give the audience headaches and dizziness.

Retail august 11, 2011

Springwise: Guarantee A Good Turnout At Every Show, Including That Gig In Smalltown, USA

A ticketing service called Ticketometer that's currently in beta mode promises that every gig can be profitable. What could this mean for the entertainment industry?

Advertising may 16, 2011

Facebook Tightens Contest Restrictions

The social network makes marketing harder for those with low budgets.

Work march 9, 2011

Why Does Advertising Work? Disney Explores

The Disney Media and Advertising laboratory turns to scientific practice to isolate the key variables in creating the ultimate audience experience.

Mobile february 15, 2011

Sports Illustrated Swimsuit Issue Meets Mobile Tags

The magazine's 2011 edition will feature Microsoft Tags, allowing readers to access additional content using their mobile phones.

Retail january 17, 2011

Is “Consumer” An Offensive Word?

There are better words to describe a 'consumer,' says noted copywriter Mark Stiltner.

Technology november 4, 2010

Technology Harvests Emotions Of Movie Watching Audience

A new technology will be able to monitor reactions and movement in a movie theatre.


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