A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
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Ross Martin: How Millenials’ Use Of Tech Is Changing Marketing [PSFK 2013]
12 april 2013
Ahead of PSFK CONFERENCE 2013, Ross Martin of Viacom and Scratch discussed how technology is breaking down the boundaries between brand and consumer.
Google Insights Reveal What People Are Searching For
22 march 2013
Brands can obtain visually compelling data about their audience’s online presence.
Freddie Laker: What Will Make Consumers Care About Smart TVs?
10 february 2013
The founder of Guide discusses how people want experiences on their TV not just passive viewing.
QR Codes Appeal To Very Limited, Male Audience [Headlines]
1 december 2011
A new study found that the majority of people who have scanned the barcodes are between ages 18 and 34, have an annual income of $100K or more, and are men.
Barnes And Noble Unclear About Who Is The Intended Audience For The Nook [Headlines]
10 november 2011
The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.
Need To Know: 10 Must Read Posts Of The Week Vol. 7
10 september 2011
At the end of each week, PSFK curates the last seven days’ top content to give you a digest of everything that is trending both on and offline right now.
4chan Spins Off A More Mainstream Image Board
10 september 2011
Canvas is a new user-friendly image board site created with the intention of widening the internet meme community.
3D Movies Give Headaches [Headlines]
18 august 2011
A new study shows that 3D movies offer little value over 2D movies and instead give the audience headaches and dizziness.
Springwise: Guarantee A Good Turnout At Every Show, Including That Gig In Smalltown, USA
11 august 2011
A ticketing service called Ticketometer that's currently in beta mode promises that every gig can be profitable. What could this mean for the entertainment industry?
Facebook Tightens Contest Restrictions
16 may 2011
The social network makes marketing harder for those with low budgets.
Why Does Advertising Work? Disney Explores
9 march 2011
The Disney Media and Advertising laboratory turns to scientific practice to isolate the key variables in creating the ultimate audience experience.
Sports Illustrated Swimsuit Issue Meets Mobile Tags
15 february 2011
The magazine's 2011 edition will feature Microsoft Tags, allowing readers to access additional content using their mobile phones.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed