Tag: augmented reality
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Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed...
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A roundup of the latest, most fascinating apps we've learned about this past week.
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The first stage in Salon2's "Augmented Structures" project is a multi-sensory architectural installation.
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The Canadian National Film Board's Bear71 creates an installation environment that viewers can navigate...
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Andrew Tanner's 'English Hedgerow' uses the latest 3D animation technology with traditional china.
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Augmented reality apps fed directly into passenger windows can lead to more dynamic and engaging car rides
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Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.
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Lumus specs overlay images or graphics over your usual field of vision so you can watch or surf while you go...
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Tobi Tobsen designs illusory art pieces that depict potential uses for the developing technology.
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Luxury brand Jenn-Air enables people to see how various products will look in their kitchen prior to purchase.
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The automaker places interactive ads in a Singapore newspaper that show readers their new models in action.
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Paranormal Activity: Sanctuary is a massive multiplayer game powered by AR that requires completing location...
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The native GPS-capabilities on mobile phones are being leveraged by developers to transform real-world...
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The pizza brand has created an augmented reality experience in the UK that allows consumers to get the mobile...
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The Guardian follows up on PSFK's recent article on Alvaro Cassinelli with an interview with the new media...
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Lacta, the Greek chocolate brand, has an app enabling users to personalize messages on candy bars and view...
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Net-a-Porter's app combines gaming, contests, insider access and augmented reality.
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![Augmented Reality Business Card [Video]](http://www.psfk.com/wp-content/uploads/2011/12/jwt-card-236x190.jpg?fedaf9 "Augmented Reality Business Card [Video]")
Advertising agency JWT London creates an innovative way to view their showreel using Blippar.
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The app is available at the Wired holiday pop-up store in New York.
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Users can place holiday-themed items on their glass and share the image with friends.
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Visitors to Times Square got to interact with virtual cartoon characters brought to life using augmented...
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![Adidas Launch Scotland Football Shirt With AR Installation [Video]](http://www.psfk.com/wp-content/uploads/2011/12/Adidas-AR-Scotland-236x190.jpg?fedaf9 "Adidas Launch Scotland Football Shirt With AR Installation [Video]")
The sports company invites shoppers to stand beside and interact with Scottish players.
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The outdoor goods company promotes adventures accessible to NYC consumers with an augmented reality scavenger...
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Room 3120 in Novotel France is equipped with cool gadgets and motion-sensor technology.
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What can sports franchises and concert promoters do to enhance the live fan experience? Experts from the...
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![iPhone App Concept Scans Food Tags To Provide Product Information [Video]](http://www.psfk.com/wp-content/uploads/2011/11/taggie-app-236x190.jpg?fedaf9 "iPhone App Concept Scans Food Tags To Provide Product Information [Video]")
Taggie is designed to educate children about where supermarket foods come from and how they are grown.
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New Lucozade energy drinks feature AR-enabled bottles that burst into interactive movies when viewed through a...
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![AR Concept Turns Pizza Boxes Into Computers & Bananas Into Phones [Video]](http://www.psfk.com/wp-content/uploads/2011/11/invoked-computing-236x190.jpg?fedaf9 "AR Concept Turns Pizza Boxes Into Computers & Bananas Into Phones [Video]")
"Invoked Computing" project aims to turn everyday objects into interfaces or communication devices.
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The world's largest media and entertainment company enables visitors to interact and take photos from a 60-ft...
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A roundup of the latest, most fascinating apps we've learned about this past week.
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