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	<title>PSFK &#187; augmented reality</title>
	<atom:link href="http://www.psfk.com/tag/augmented-reality/feed" rel="self" type="application/rss+xml" />
	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>Avatar Machine: Live Inside a Video Game</title>
		<link>http://www.psfk.com/2009/11/avatar-machine-live-inside-a-video-game.html</link>
		<comments>http://www.psfk.com/2009/11/avatar-machine-live-inside-a-video-game.html#comments</comments>
		<pubDate>Wed, 11 Nov 2009 16:07:35 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[avatar machine]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marc owens]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[Virtual Reality]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=52057</guid>
		<description><![CDATA[In a kind of augmented reality / virtual reality mix, Marc Owens' Avatar Machine puts the user into the center of a video game-like experience. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/avatar-machine-live-inside-a-video-game.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Augmented Reality The Next Second Life?</title>
		<link>http://www.psfk.com/2009/11/is-augmented-reality-the-next-second-life.html</link>
		<comments>http://www.psfk.com/2009/11/is-augmented-reality-the-next-second-life.html#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:10:00 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[second life]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/11/is-augmented-reality-the-next-second-life.html</guid>
		<description><![CDATA[Piers Fawkes presents some thoughts about the hype bubble around Augmented Reality.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/is-augmented-reality-the-next-second-life.html/feed</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Battle Studies, John Mayer&#8217;s Augmented Reality Music Video</title>
		<link>http://www.psfk.com/2009/11/battle-studies-john-mayers-augmented-reality-music-video.html</link>
		<comments>http://www.psfk.com/2009/11/battle-studies-john-mayers-augmented-reality-music-video.html#comments</comments>
		<pubDate>Mon, 02 Nov 2009 20:30:41 +0000</pubDate>
		<dc:creator>Jon Lombardo</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Battle Studies]]></category>
		<category><![CDATA[John Mayer]]></category>
		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=51062</guid>
		<description><![CDATA[Musician John Mayer has released a new augmented reality video called Battle Studies that places viewers right in the action.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/battle-studies-john-mayers-augmented-reality-music-video.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ghostwire: Augmented Reality for the Psychic Set</title>
		<link>http://www.psfk.com/2009/10/ghostwire-augmented-reality-for-the-psychic-set.html</link>
		<comments>http://www.psfk.com/2009/10/ghostwire-augmented-reality-for-the-psychic-set.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:54:55 +0000</pubDate>
		<dc:creator>Nate Graham</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[bill murray]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[ghost hunters]]></category>
		<category><![CDATA[ghostbusters]]></category>
		<category><![CDATA[ghosts]]></category>
		<category><![CDATA[Nintendo]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50801</guid>
		<description><![CDATA[Nintendo DSi's upcoming title, Ghostwire, uses the embedded microphone and camera to augment reality. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/ghostwire-augmented-reality-for-the-psychic-set.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marine Mechanics Work 50% Faster Using Augmented Reality Goggles</title>
		<link>http://www.psfk.com/2009/10/marine-mechanics-work-50-faster-using-augmented-reality-goggles.html</link>
		<comments>http://www.psfk.com/2009/10/marine-mechanics-work-50-faster-using-augmented-reality-goggles.html#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:21:33 +0000</pubDate>
		<dc:creator>Jon Lombardo</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Marines]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50516</guid>
		<description><![CDATA[New augmented reality goggles are helping Marine mechanics perform vehicle maintenance almost 50 percent faster than the current method -- using technical manuals on laptops.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/marine-mechanics-work-50-faster-using-augmented-reality-goggles.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>U.S. Post Office Virtual Box Simulator</title>
		<link>http://www.psfk.com/2009/09/u-s-post-office-virtual-box-simulator.html</link>
		<comments>http://www.psfk.com/2009/09/u-s-post-office-virtual-box-simulator.html#comments</comments>
		<pubDate>Tue, 22 Sep 2009 14:18:57 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[ar+]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[post office]]></category>
		<category><![CDATA[shipping]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[Virtual Reality]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47678</guid>
		<description><![CDATA[The US Post Office recently launched an augmented reality application named the ‘Virtual Box Simulator’ that ensures that you won’t have to worry about whether or not your shipping items will fit into standard USPS boxes.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/u-s-post-office-virtual-box-simulator.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Our Senses, More and Better</title>
		<link>http://www.psfk.com/2009/09/the-future-of-our-senses-more-and-better.html</link>
		<comments>http://www.psfk.com/2009/09/the-future-of-our-senses-more-and-better.html#comments</comments>
		<pubDate>Fri, 04 Sep 2009 19:59:27 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[David Pescovitz]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Institute for the Future]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[second skin]]></category>
		<category><![CDATA[seeing skin]]></category>
		<category><![CDATA[senses]]></category>
		<category><![CDATA[sixth sense]]></category>
		<category><![CDATA[synesthesia]]></category>
		<category><![CDATA[transhumanism]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=45880</guid>
		<description><![CDATA[Synesthesia is the neurological phenomenon where stimulating one sense triggers a response in another, resulting in experiences like tasting scents or seeing sounds.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/the-future-of-our-senses-more-and-better.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Contact Lenses Display Information Using LEDs</title>
		<link>http://www.psfk.com/2009/09/contact-lenses-display-information-using-leds.html</link>
		<comments>http://www.psfk.com/2009/09/contact-lenses-display-information-using-leds.html#comments</comments>
		<pubDate>Tue, 01 Sep 2009 18:30:26 +0000</pubDate>
		<dc:creator>Caleb Kramer</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[contact lenses]]></category>
		<category><![CDATA[Cyborg]]></category>
		<category><![CDATA[human machine interface]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[University of Washington]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=45224</guid>
		<description><![CDATA[Scientists at the University of Washington are working on a new breed of contact lenses with embedded LEDs which allow information to be displayed to the wearer.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/contact-lenses-display-information-using-leds.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yelp&#8217;s Secret Augmented Reality Tool</title>
		<link>http://www.psfk.com/2009/08/yelps-secret-augmented-reality-tool.html</link>
		<comments>http://www.psfk.com/2009/08/yelps-secret-augmented-reality-tool.html#comments</comments>
		<pubDate>Fri, 28 Aug 2009 18:47:29 +0000</pubDate>
		<dc:creator>Janice Chow</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[long post]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=44800</guid>
		<description><![CDATA[
Gizmodo reports that the Yelp iPhone app has a special Easter egg program hidden inside of it. Named Monocle, it&#8217;s an augmented reality app that is only accessible by shaking the device three times.
After the AR feature is unlocked, icons of Yelp-reviewed establishments will begin to pop-up on your screen, showing locations, ratings, and reviews for restaurants in your surrounding area.
Gearlive has a video demo:


[via Gizmodo]




By Janice Momoko Chow &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments &#124; More stories in: Arts &#38; Culture,  Electronics &#38; Gadgets,  Food &#38; Drink,  Gaming &#38; Social Networks,  Web &#38; [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/yelps-secret-augmented-reality-tool.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Augmented Reality Tagging</title>
		<link>http://www.psfk.com/2009/08/mobile-augmented-reality-tagging.html</link>
		<comments>http://www.psfk.com/2009/08/mobile-augmented-reality-tagging.html#comments</comments>
		<pubDate>Fri, 07 Aug 2009 13:38:36 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[geotagging]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[tagging]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=41096</guid>
		<description><![CDATA[
Metaio, a software development company focused on augmented reality, is developing a mobile application that allows users to drop or tag locations with personal messages, websites or even complex 3D models.  With an interface similar to the augmented reality tweet viewer, the forthcoming application makes it possible to leave their virtual messages to be picked up by specific people or even create augmented graffiti on public space.
The possibilities of general commenting could integrate with Yelp to help see recent comments on nearby restaurants or alert friends of your whereabouts in an augmented reality view&#8230;with a dragon.  It is not known when [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/mobile-augmented-reality-tagging.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Business Card Packs Wealth of Information</title>
		<link>http://www.psfk.com/2009/07/augmented-reality-business-card-packs-wealth-of-information.html</link>
		<comments>http://www.psfk.com/2009/07/augmented-reality-business-card-packs-wealth-of-information.html#comments</comments>
		<pubDate>Mon, 27 Jul 2009 07:05:10 +0000</pubDate>
		<dc:creator>Sam Biddle</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[Jonas Jäger]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=39550</guid>
		<description><![CDATA[
Navigating the line between augmented-reality-as-buzzword-of-the-moment and the technology&#8217;s genuine utility can be tricky of late, and Jonas Jäger&#8217;s new Augmented Business Card technology is indicative of the problem. On the one hand, the concept is certainly cool—enriching a traditional paper business card with a rotatable quasi-3D image of yourself along with live Twitter updates, contact links, and gesture-controlled media. But beyond the undoubtedly slick presentation, we have to ask ourselves; will this have any relevance once the gleam and polish of augmented reality wears off, and the crumpled shrink wrap is on the floor? Augmented reality is melding functionality and [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/augmented-reality-business-card-packs-wealth-of-information.html/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Augmented ID by TAT: Mobile Devices Become Clairvoyant</title>
		<link>http://www.psfk.com/2009/07/augmented-id-by-tat-mobile-devices-become-clairvoyant.html</link>
		<comments>http://www.psfk.com/2009/07/augmented-id-by-tat-mobile-devices-become-clairvoyant.html#comments</comments>
		<pubDate>Fri, 10 Jul 2009 07:10:32 +0000</pubDate>
		<dc:creator>Jim Moscater</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Facial Recognition]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[real life tagging]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=37789</guid>
		<description><![CDATA[
 
Swedish software and design company The Astonishing Tribe are currently developing Augmented ID, an augmented reality concept for mobile phones. This utilizes facial recognition software (supplied by Polar Rose) to visualize the digital identities of those around you.
By simply aiming your mobile device at someone, you would be able to access that individual’s pre-selected information through floating icons that would appear around their image. These could contain anything from a phone number and email address to links to their favorite content or social networking platforms.
Here’s a short video demonstration:




[via Engadget]


By Jim Moscater &#124; ©  PSFK, 2009. &#124;
Article Link [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/augmented-id-by-tat-mobile-devices-become-clairvoyant.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Tweet Viewer</title>
		<link>http://www.psfk.com/2009/07/augmented-reality-tweet-viewer.html</link>
		<comments>http://www.psfk.com/2009/07/augmented-reality-tweet-viewer.html#comments</comments>
		<pubDate>Wed, 08 Jul 2009 16:17:16 +0000</pubDate>
		<dc:creator>Sam Biddle</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Tweet]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=37616</guid>
		<description><![CDATA[
Yesterday we showed you an iPhone application that overlays indicators pointing to the nearest London Tube stations upon the phone&#8217;s video field of view. TwittARound, a new augmented reality app from German developer Michael Zoellner, works in the exact same way—utilizing the iPhone 3Gs&#8217; integrated compass in conjunction with GPS and video data to mix data with what we see. TwittARound provides a 360 degree view of tweets made in the vicinity, so that, ideally, they could act as &#8220;post-it notes for the world,&#8221; as Wired&#8217;s Charlie Sorrel puts it—you could not only see a tweet regarding a great sandwich [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/augmented-reality-tweet-viewer.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Augmented Reality App Points to London Tube Stops</title>
		<link>http://www.psfk.com/2009/07/augmented-reality-app-points-to-london-tube-stops.html</link>
		<comments>http://www.psfk.com/2009/07/augmented-reality-app-points-to-london-tube-stops.html#comments</comments>
		<pubDate>Tue, 07 Jul 2009 17:09:33 +0000</pubDate>
		<dc:creator>Sam Biddle</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[compass]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[tube]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=37466</guid>
		<description><![CDATA[
Though much of the work being done in augmented reality has thus far been of the gimmicky, flashing, ad-centric sort—more proof of concept than truly functional—the clever iPhone developers at acrossair are putting it to fantastic use with their new app, Nearest Tube. Taking advantage of the iPhone 3GS&#8217; integrated compass, Nearest Tube merges GPS, compass, and video camera data to create a real-time overlay of the position and proximity of, as the name implies, the nearest tube stations. The application is still pending Apple&#8217;s approval for the App Store, but the video below speaks for itself.

[via Tuaw]


By Sam Biddle [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/augmented-reality-app-points-to-london-tube-stops.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Hands On — Popular Science AR Wind Turbine</title>
		<link>http://www.psfk.com/2009/06/hands-on-%e2%80%94-popular-science-ar-wind-turbine.html</link>
		<comments>http://www.psfk.com/2009/06/hands-on-%e2%80%94-popular-science-ar-wind-turbine.html#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:00:42 +0000</pubDate>
		<dc:creator>Ruben Sun</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=36238</guid>
		<description><![CDATA[
Metaio—the technology vendor behind the augmented reality retail experience for LEGO (“Digital Box”)—has produced an augmented reality cover for July’s issue of Popular Science. By visiting a page on Popular Science’s website with a computer equipped with a webcam and microphone, visitors are able to see a 3D wind turbine. The piece is also interactive; by blowing on a mic visitors are able to make the blades on the tiny wind turbine spin.

We’ve previously mentioned some potential usability issues with Augmented Reality, and with this execution we ran into a few hiccups as well. To begin with, for one reason [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/hands-on-%e2%80%94-popular-science-ar-wind-turbine.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Layar: World&#8217;s First Mobile Augmented Reality Browser?</title>
		<link>http://www.psfk.com/2009/06/layar-worlds-first-mobile-augmented-reality-browser.html</link>
		<comments>http://www.psfk.com/2009/06/layar-worlds-first-mobile-augmented-reality-browser.html#comments</comments>
		<pubDate>Tue, 16 Jun 2009 21:46:14 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[phone]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=35915</guid>
		<description><![CDATA[
SPRXmobile has created what they claim is the world&#8217;s first augmented reality browser for mobile phones, named Layar. The program, which will only be available for Android phones at the moment, displays real-time digital information on top of the real-world locations it sees through a mobile device&#8217;s camera. Layar does not work by using any kind of image or object recognition, but rather through a combination of camera, compass and GPS.
SPRXmobile explains:
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/layar-worlds-first-mobile-augmented-reality-browser.html/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Augmented Reality YouTube War: The World Series of Tubing</title>
		<link>http://www.psfk.com/2009/06/augmented-reality-youtube-war-the-world-series-of-tubing.html</link>
		<comments>http://www.psfk.com/2009/06/augmented-reality-youtube-war-the-world-series-of-tubing.html#comments</comments>
		<pubDate>Tue, 16 Jun 2009 15:36:05 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[cards]]></category>
		<category><![CDATA[conceptual]]></category>
		<category><![CDATA[games]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=35865</guid>
		<description><![CDATA[

YouTube War is a conceptual augmented reality game created by Aaron Meyers and Jeff Crouse. Combining the intensity of a high-stakes poker tournament with the bizarre world of sensational online video, the competition consists of two players trying to out-do each other by presenting a series of videos (rendered as an augmented reality layer on top of a real card) to an audience. The crowd decides which video/card wins, and the winner takes both cards. The process repeats until the deck is gone, and whoever has the most cards at the end, wins.
[via Eyebeam]


By Dan Gould &#124; ©  PSFK, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/augmented-reality-youtube-war-the-world-series-of-tubing.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>CaT Conference in Review: Augmented Reality</title>
		<link>http://www.psfk.com/2009/06/creativity-cat-in-review-augmented-reality.html</link>
		<comments>http://www.psfk.com/2009/06/creativity-cat-in-review-augmented-reality.html#comments</comments>
		<pubDate>Fri, 05 Jun 2009 09:06:56 +0000</pubDate>
		<dc:creator>Sam Biddle</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[bruno uzzan]]></category>
		<category><![CDATA[CaT]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=34914</guid>
		<description><![CDATA[

At the CaT Conference this week, Bruno Uzzan, in charge of operations and business development for Total Immersion, presented one of the more entertaining displays of the afternoon with his overview of the company&#8217;s Augmented Reality endeavors. Augmented reality, he explained, ought to be about bridging the gap between the world we see on our screens and the physical world around us. And this can be achieved, he demonstrated, with the most ordinary of computer equipment—his presentation equipment consisted only of a mid-range PC laptop and web cam.
The trick to Total Immersion&#8217;s augmented reality strategy apparently lies in its proprietary [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/creativity-cat-in-review-augmented-reality.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Julian Perretta’s 3D Video for ‘Ride My Star’</title>
		<link>http://www.psfk.com/2009/06/julian-perrettas-3d-video-for-ride-my-star.html</link>
		<comments>http://www.psfk.com/2009/06/julian-perrettas-3d-video-for-ride-my-star.html#comments</comments>
		<pubDate>Thu, 04 Jun 2009 15:13:20 +0000</pubDate>
		<dc:creator>Francisco Hui</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[music video]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=34778</guid>
		<description><![CDATA[
UK Digital Agency Devilfish, have come up with an interactive music promo for musician Julian Perretta&#8217;s track ‘Ride My Star,’ using Augmented Reality.
&#8220;We used a combination of Flash and Papervision to create the 3d scenarios. This was then developed in Augmented Reality, which uses Flash, your webcam and a special printed &#8220;icon&#8221; (tracker) to create a fully immersive, interactive video.&#8221;
The viewer has to print and hold up the tracker facing it to the camera. Suddenly the big experience starts!
If you don&#8217;t have a webcam, here is a demo of someone watching the video.

-Contributed by Daniel Camprubi


By Francisco Hui &#124; © [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/julian-perrettas-3d-video-for-ride-my-star.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Ripple in the Virtual World &#8212; Augmented Reality and Its Discontents</title>
		<link>http://www.psfk.com/2009/06/a-ripple-in-the-virtual-world-augmented-reality-and-its-discontents.html</link>
		<comments>http://www.psfk.com/2009/06/a-ripple-in-the-virtual-world-augmented-reality-and-its-discontents.html#comments</comments>
		<pubDate>Thu, 04 Jun 2009 09:05:15 +0000</pubDate>
		<dc:creator>Ruben Sun</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[augmented reality]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=34794</guid>
		<description><![CDATA[
Recently there has been a rash of cautiously critical opinions in the advertising blogosphere about augmented reality. Commentators at Advertising Lab, and Supercolider all believe augmented reality to be this year’s “Second Life”: over-hyped, under tested, and, at worst “disposable eye-candy”.
We fully acknowledge the potential for this technology to be merely an addition to the marketer’s arsenal of gimmickry. And, also see that there are still many kinks to iron out with it: the process of getting AR to work with your home computer/webcam can be cumbersome, and even when you’ve got it to work properly, you’re oftentimes peeking around [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/a-ripple-in-the-virtual-world-augmented-reality-and-its-discontents.html/feed</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
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