http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/tic-tac-augmented-reality-billboard.html Wed, 15 Feb 2012 16:21:39 +0000 The tiny candy brand embraces augmented reality in its new marketing campaign that allows users to play games and share experiences with friends.]]> http://www.psfk.com/2012/02/mobile-phone-game-marketing-ideas.html Tue, 14 Feb 2012 18:26:01 +0000 Marketers are combining location-based data with augmented reality to create interactive games that take place over distances. ]]> http://www.psfk.com/2012/02/packaging-design-ideas.html Mon, 13 Feb 2012 18:52:30 +0000 Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera. ]]> http://www.psfk.com/2012/01/top-five-apps-10.html Mon, 30 Jan 2012 19:30:51 +0000 A roundup of the latest, most fascinating apps we've learned about this past week.]]> http://www.psfk.com/2012/01/future-buildings-media-ar.html Thu, 26 Jan 2012 15:00:26 +0000 The first stage in Salon2's "Augmented Structures" project is a multi-sensory architectural installation.]]> http://www.psfk.com/2012/01/interactive-ar-documentary-nfb.html Wed, 25 Jan 2012 20:14:09 +0000 The Canadian National Film Board's Bear71 creates an installation environment that viewers can navigate through with their tablet.]]> http://www.psfk.com/2012/01/augmented-reality-china.html Tue, 24 Jan 2012 14:00:29 +0000 Andrew Tanner's 'English Hedgerow' uses the latest 3D animation technology with traditional china.]]> http://www.psfk.com/2012/01/gm-smart-glas.html Mon, 23 Jan 2012 20:10:09 +0000 Augmented reality apps fed directly into passenger windows can lead to more dynamic and engaging car rides]]> http://www.psfk.com/2012/01/psfk%e2%80%99-top-five-stories-2.html Sat, 21 Jan 2012 16:45:04 +0000 Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2012/01/see-through-video-glasses.html Thu, 19 Jan 2012 15:54:21 +0000 Lumus specs overlay images or graphics over your usual field of vision so you can watch or surf while you go about your daily tasks.]]> http://www.psfk.com/2012/01/typography-future-augmented-reality.html Fri, 13 Jan 2012 18:19:48 +0000 Tobi Tobsen designs illusory art pieces that depict potential uses for the developing technology.]]> http://www.psfk.com/2012/01/ar-virtual-home-appliances.html Mon, 09 Jan 2012 18:49:09 +0000 Luxury brand Jenn-Air enables people to see how various products will look in their kitchen prior to purchase.]]> http://www.psfk.com/2012/01/volkswagen-ar-print-ads-for-exploring-their-models.html Mon, 09 Jan 2012 13:30:12 +0000 The automaker places interactive ads in a Singapore newspaper that show readers their new models in action.]]> http://www.psfk.com/2012/01/game-creates-worldwide-zombie-hunt-using-ar-future-of-gaming.html Fri, 06 Jan 2012 16:40:54 +0000 Paranormal Activity: Sanctuary is a massive multiplayer game powered by AR that requires completing location-based missions and casting spells on real world locations.]]> http://www.psfk.com/2012/01/game-functionality-and-systems-real-world-game-environments.html Fri, 06 Jan 2012 16:00:21 +0000 The native GPS-capabilities on mobile phones are being leveraged by developers to transform real-world settings into game environments. ]]> http://www.psfk.com/2012/01/dominos-lets-you-order-from-their-billboards-with-your-smartphone.html Wed, 04 Jan 2012 19:07:56 +0000 The pizza brand has created an augmented reality experience in the UK that allows consumers to get the mobile ordering app, become a Facebook fan and download deals right on the street.]]> http://www.psfk.com/2012/01/invoked-computing-banana-telephone.html Tue, 03 Jan 2012 15:20:08 +0000 The Guardian follows up on PSFK's recent article on Alvaro Cassinelli with an interview with the new media innovator.]]> http://www.psfk.com/2011/12/personalize-a-chocolate-bar-via-augmented-reality.html Thu, 22 Dec 2011 16:23:52 +0000 Lacta, the Greek chocolate brand, has an app enabling users to personalize messages on candy bars and view them via their smartphones.]]> http://www.psfk.com/2011/12/multi-faceted-karl-lagerfeld-app-builds-awareness-for-upcoming-fashion-collection.html Wed, 21 Dec 2011 15:10:26 +0000 Net-a-Porter's app combines gaming, contests, insider access and augmented reality.]]> http://www.psfk.com/2011/12/augmented-reality-business-card-video.html Tue, 20 Dec 2011 14:30:18 +0000 Advertising agency JWT London creates an innovative way to view their showreel using Blippar.]]> http://www.psfk.com/2011/12/buicks-in-store-ar-app-invites-consumers-to-interact-with-buy-its-new-model.html Fri, 16 Dec 2011 15:00:01 +0000 The app is available at the Wired holiday pop-up store in New York.]]> http://www.psfk.com/2011/12/guinness-creates-ar-game-to-decorate-pints-with-blippar.html Fri, 16 Dec 2011 14:15:46 +0000 Users can place holiday-themed items on their glass and share the image with friends.]]> http://www.psfk.com/2011/12/disney-brings-to-life-3d-villains-in-new-york-city.html Thu, 15 Dec 2011 15:10:15 +0000 Visitors to Times Square got to interact with virtual cartoon characters brought to life using augmented reality. ]]> http://www.psfk.com/2011/12/adidas-launch-scotland-football-shirt-with-ar-installation-video.html Thu, 08 Dec 2011 15:10:27 +0000 The sports company invites shoppers to stand beside and interact with Scottish players.]]> http://www.psfk.com/2011/12/rei-launches-citywide-scavenger-hunt-via-augmented-reality.html Tue, 06 Dec 2011 18:44:01 +0000 The outdoor goods company promotes adventures accessible to NYC consumers with an augmented reality scavenger hunt placed throughout the city.]]> http://www.psfk.com/2011/12/microsoft-creates-the-ultimate-high-tech-hotel-room.html Tue, 06 Dec 2011 18:17:35 +0000 Room 3120 in Novotel France is equipped with cool gadgets and motion-sensor technology.]]> http://www.psfk.com/2011/12/psfk-asks-the-purplelist-what-is-the-future-of-live-events.html Thu, 01 Dec 2011 18:47:21 +0000 What can sports franchises and concert promoters do to enhance the live fan experience? Experts from the Purplelist weigh in. ]]> http://www.psfk.com/2011/11/iphone-app-concept-scans-food-tags-to-provide-product-information-video.html Mon, 28 Nov 2011 12:46:25 +0000 Taggie is designed to educate children about where supermarket foods come from and how they are grown.]]> http://www.psfk.com/2011/11/british-musicians-design-augmented-reality-energy-drink-bottles.html Thu, 24 Nov 2011 12:37:55 +0000 New Lucozade energy drinks feature AR-enabled bottles that burst into interactive movies when viewed through a smartphone app.]]> http://www.psfk.com/2011/11/ar-concept-turns-pizza-boxes-into-computers-bananas-into-phones-video.html Tue, 22 Nov 2011 13:04:19 +0000 "Invoked Computing" project aims to turn everyday objects into interfaces or communication devices.]]>