The supermarket has partnered with augmented reality platform Aurasma to bring virtual window shopping to its central London locations.
A roundup of the latest, most fascinating apps we've learned about this past week.
The app is available at the Wired holiday pop-up store in New York.
New Lucozade energy drinks feature AR-enabled bottles that burst into interactive movies when viewed through a smartphone app.
A new interactive campaign for the men's brand lets you scan ads to unlock additional content.