http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/06/from-cup-holders-to-navigation-systems-the-evolution-of-the-car-interior.html Mon, 29 Jun 2009 19:25:45 +0000 Whether or not you agree with Big Money reporter Matthew DeBord’s assertion that automobile exteriors are approaching some kind of  idealized uniformity – in the pursuit of safety and efficiency – it’s hard to disagree with his claim that the real engineering and design innovations are moving inside our vehicles. And not under the hood either, but into the dashes, center consoles and seat backs as consumers come to expect more out of their cars. DeBord points to the humble beginnings of the cup holder as his jumping off point as he examines the driving public’s changing relationship with theirRead more...]]>