We mentioned earlier about the toned down atmosphere of the show this year. Everything from the design of the display stands to the number of cars exhibited was clearly cut back. Hyundai, riding a strong PR wavy from having won North American Car of the Year honors for its Genesis sedan, really let loose with communications we’ve never seen at the show but reflect the times. Surrounding their display area, large panels were suspended from the ceiling containing messaging appealing to prudent decision making. One panel in particular which says ‘Assurance: Certainty in Uncertain Times’ really seemed to sum up [...]
Read more...January 29, 2009
January 28, 2009
Detroit Auto Show: Evolving the Hybrid Name
At the 2008 Detroit auto show, we were impressed the importance given to promoting hybrid vehicles by car makers. This year we expected everyone to have some sort of alternative powerplant on display. We’ve seen lots of examples of vehicles badged with the hybrid name. But not all hybrids are the same. The challenge now is to differentiate one from the next. At the show this year we noticed a broader variety of language being used to describe each vehicle type. The most evolved is probably the Mini E which manages to include the manufacturer name and forgoes the hybrid [...]
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