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Work february 4, 2016

AXE Drops the Bravado, Embraces a More Inclusive Masculinity

This grooming products brand is changing its outdated ways

Advertising august 21, 2014

Axe ‘Kiss for Peace’ Campaign Promotes International Goodwill, Social Media Style

AXE Challenges young people to #KissForPeace in honor of International Peace Day

Technology may 30, 2014

Website Lets You Know If You’re Being A Tool On Social Media

The Social Effort Scale analyzes a person's online activities and tells them whether they're trying too hard.

Advertising may 23, 2014

AXE’s Marketers Get Business Cards Infused With Their Own Pheromones

An agency created the cards to bring the "AXE effect" into real life.

Work march 26, 2013

Creating Participatory Narratives In Advertising

Razorfish exec talks to PSFK on the audience-driven AXE Anarchy campaign [partner supported]

Travel january 11, 2013

Axe Plans To Send 22 Fans To Space

This campaign aims to take the brand "to new heights."

Technology december 10, 2012

Axe Split-Screen 3D Film Presents A Different Story For Each Eye

For the Young/Mature campaign, the men's brand created an ad with two separate storylines depending on which side you were viewing.

Advertising january 9, 2012

Axe Creates New Fragrance For Women [Headlines]

Unilever set to launch "Axe Anarchy" to try to gain a previously untapped market share.

Work november 4, 2010

The Fine Line Between Controversy and Acceptability (Video)

Insights and ideas from The Razorfish Client Summit 2010 featuring Russell Taylor, Global Brand Vice President of Axe.

Mobile march 26, 2010

Mobile Opportunities & Challenges: PSFK Talks To BBH’s Richard Schatzberger

Richard Schatzberger, Director of Creative Technology at BBH provides an insightful perspective into what emerging opportunities brands should keep an eye out for in the current mobile landscape.

Gaming & Play june 3, 2009
Advertising may 27, 2009

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