On one hand Unilever see mothers as mentors of their daughters – as we see here in this snap from a Dove soap website.

On the other hand Unilever see mothers as sexual collaborators with their daughters and their boyfriends – as we see here in this ad from the guys at Axe. [Via Contexts]
Even if the Axe ad is a fake (which we have a slight nagging feeling it is), surely it’s a reminder that it’s for Unilever to stop playing 20th century branding games and start to grow up by dumping one of these brands and really living [...]

Axe, makers of sprays and body wash aimed at men ages 17-24 internationally, will be embarking this summer on a questionable new project- creating a season-long Axe themed nightclub inside the Hampton’s New York club Dune.
The club will feature Axe products in the restrooms, Axe themed drinks, and what a PR rep for the company described as “subtle branding” on the DJ Booth, menu, and valet tickets. When asked why Axe is taking on such a chancy endeavour (their main demographic has been hit the hardest by the recession, and it’s been remarked that many are unable to visit the [...]