Tokyo has always been the cool trendsetter of our global high school. And even as the city ages with the rest of Japan (20% of the population aged 65 or older), Tokyo is proving once again to be a beacon for anyone looking to catch a glimpse of the best, newest, products on the market. The Baby Boom generation – with their collective wealth and supposed lifelong sense of entitlement (i.e. tendency to spend) – is an especially attractive demographic to brands and marketers. The latest issue of Monocle discusses how industries all over Tokyo – from travel agencies to [...]
Read more...December 10, 2008
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