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PSFK is Hiring: Researcher / Strategist
20 february 2015
Work with companies like Google, Intel, Nike, Samsung and Target
Bacardi Spiced Rum Campaign Leverages Brand Heritage
26 august 2014
'Original Bacardi' shows that effectiveness of keeping advertising simple
Bacardi Launches Graphic Novel to Honor the Brand’s Past
11 august 2014
The rum brand collaborates with iconic graphic novelists Warren Ellis and Michael Allred
Bacardi, Jamie Oliver Craft Viewers’ Requested Cocktails on YouTube
30 july 2014
The spirits brand and the celebrity chef celebrate summer cocktails with the audience on their collaborative YouTube channel, Drinks Tube
The Me-TV Trend [Need To Know: SXSWi]
10 march 2012
New platforms are leveraging social data to create dynamic, personalized television experiences.
Wearable Sensors Offer Real-Time Snowboarding Performance Stats [Future Of Gaming]
5 january 2012
PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.
Bacardi Invites Facebook Fans To Serve Against Rafael Nadal
7 december 2011
Compete against the tennis champion in a virtual online video game to raise awareness about responsible drinking.
Bacardi Uses Facebook Data For Interactive Online House Party Simulation
6 december 2011
The drinks brand's holiday campaign adds personalized content to the video experience.
Springwise: Bacardi Turns Facebook ‘Likes’ Into Real-World Events
19 july 2011
The spirits manufacturer is featuring fans' Facebook 'likes' in a series of events, titled 'Like It Live, Like It Together,' in an effort to transcend the boundary between the online and offline worlds.
Bacardi “Inventions” Ad Brings People Together [Video]
6 june 2011
New TV ad campaign for the brand focuses on the things that bring people together.
This Week In Brand Strategy & Marketing
29 april 2011
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Bacardi Brings A Bar To Your Home
7 june 2006
A new service from Bacardi in the UK brings a bar with staff to your home to mix Bacardi cocktails.
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