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Food april 1, 2016

Jamie Oliver's Drinks Tube Released 360-Degree Cocktail Video

How 32 cameras and one award-winning bartender can turn a mojito recipe into a spectacle

Work september 8, 2015

PSFK is Hiring: Researcher / Strategist Consultant

Work with companies like Google, Intel, Nike, Samsung and Target

IoT august 26, 2014

Bacardi Spiced Rum Campaign Leverages Brand Heritage

'Original Bacardi' shows that effectiveness of keeping advertising simple

Cities august 11, 2014

Bacardi Launches Graphic Novel to Honor the Brand’s Past

The rum brand collaborates with iconic graphic novelists Warren Ellis and Michael Allred

Advertising july 30, 2014

Bacardi, Jamie Oliver Craft Viewers' Requested Cocktails on YouTube

The spirits brand and the celebrity chef celebrate summer cocktails with the audience on their collaborative YouTube channel, Drinks Tube

Technology march 10, 2012

The Me-TV Trend [Need To Know: SXSWi]

New platforms are leveraging social data to create dynamic, personalized television experiences.

Work january 5, 2012

Wearable Sensors Offer Real-Time Snowboarding Performance Stats [Future Of Gaming]

PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.

Technology december 7, 2011

Bacardi Invites Facebook Fans To Serve Against Rafael Nadal

Compete against the tennis champion in a virtual online video game to raise awareness about responsible drinking.

Home december 6, 2011

Bacardi Uses Facebook Data For Interactive Online House Party Simulation

The drinks brand's holiday campaign adds personalized content to the video experience.

Sustainability july 19, 2011

Springwise: Bacardi Turns Facebook ‘Likes’ Into Real-World Events

The spirits manufacturer is featuring fans' Facebook 'likes' in a series of events, titled 'Like It Live, Like It Together,' in an effort to transcend the boundary between the online and offline worlds.

Sustainability june 6, 2011

Bacardi "Inventions" Ad Brings People Together [Video]

New TV ad campaign for the brand focuses on the things that bring people together.

Mobile april 29, 2011

This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Advertising june 7, 2006

Bacardi Brings A Bar To Your Home

A new service from Bacardi in the UK brings a bar with staff to your home to mix Bacardi cocktails.


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