http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:48:20 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/wearable-sensors-offer-real-time-snowboarding-performance-and-stoked-readouts.html Thu, 05 Jan 2012 16:50:32 +0000 PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.]]> http://www.psfk.com/2011/12/bacardi-invites-facebook-fans-to-serve-against-rafael-nadal.html Wed, 07 Dec 2011 18:35:01 +0000 Compete against the tennis champion in a virtual online video game to raise awareness about responsible drinking.]]> http://www.psfk.com/2011/12/bacardi-uses-facebook-data-for-interactive-online-house-party-simulation.html Tue, 06 Dec 2011 14:45:24 +0000 The drinks brand's holiday campaign adds personalized content to the video experience.]]> http://www.psfk.com/2011/07/springwise-bacardi-turns-facebook-%e2%80%98likes%e2%80%99-into-real-world-events.html Tue, 19 Jul 2011 11:10:46 +0000 The spirits manufacturer is featuring fans' Facebook 'likes' in a series of events, titled 'Like It Live, Like It Together,' in an effort to transcend the boundary between the online and offline worlds.]]> http://www.psfk.com/2011/06/bacardi-inventions-ad-brings-people-together-video.html Mon, 06 Jun 2011 12:35:59 +0000 New TV ad campaign for the brand focuses on the things that bring people together. ]]> http://www.psfk.com/2011/04/this-week-in-brand-strategy-marketing-19.html Fri, 29 Apr 2011 16:11:36 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2006/06/bacardi_brings_.html Wed, 07 Jun 2006 13:51:36 +0000 A new service from Bacardi in the UK brings a bar with staff to your home to mix Bacardi cocktails.]]>