http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2008/04/richard-fine-of-help-talks-to-psfk.html Thu, 10 Apr 2008 14:33:48 +0000 Help is a startling fresh approach to simple everyday healthcare needs like plasters and headache pills. The packaging is simple, clear and oh so ‘straight to the point’. We spoke to the founder, Richard Fine about why he decided these types of products needed a make-over and the power of adding humanity to a business. Plasters and headache pills don’t seem to be products that need a make over.. .why this product and why now? I agree just prettying stuff up would be a little superficial but I do think American medicine and healthcare needs a fundamental rethink. Over the-counterRead more...]]>