We previously covered one clothing company and its undertaking of an anti-branding campaign, removing logos from its gear to focus on designing a superior product. In July we spotted a covert Starbucks store in Seattle. Now big banks are also taking measures to avoid being identified using “stealth spending” at sponsored events.
During the U.S. Open golf tournament at Bethpage Black, Goldman Sachs, Bank of America, Merrill Lynch, and Morgan Stanley all brought clients to the Heritage Club, an exclusive corporate hospitality center. Hundreds of thousands of dollars were spent on tables but those responsible could not be identified, logos on [...]
August 17, 2009
Big Banks Conceal Identity Using Stealth Spending, Anti-Branding
May 14, 2009
Retrofitting Dead Banks
Slate has a humorous and fascinating slide show of vacant banks that have been reborn as other businesses (and other buildings turned into banks). It’s interesting to see these grand structures – monuments to money, transformed into things like discount stores.
Slate: Banks Reborn
[via The Morning News]


