A vampire rendition of Barbie will be used to market an already popular movie adaptation of the Twilight series. The launch of the two doll set will coincide with the opening of its second film this November. This isn’t the first blockbuster that Barbie is sporting, she most recently suited up for Star Trek.
Barbie has come a long way since its creation half a century ago. It has tread murky waters during controversial eras in American socio-cultural history, becoming an object of commentary on three big isms: racism, sexism, and consumerism.
Several versions of Barbie have stirred up debate around their [...]
August 14, 2009
Next Stop On Barbie’s 50 Year Long Journey: “Twilight”
March 9, 2009
“House of Barbie” Shanghai Flagship Store Opens
Mattel has been hyping their massive flagship store in Shanghai for a while now and this past weekend, the $30 million “House of Barbie” finally opened to generally rave reviews. Malcolm Moore of The Telegraph covered the opening, getting right to the point: “I’ll say it straight away – I think the store is the work of a clinical marketing genius and that it will be a huge success in Shanghai. “
Rather than focus on the Barbie dolls, the six-story store features Barbie-themed clothing, jewellery, cosmetics, food and spa treatments, including the “Plastic Smooth” facials (380 RMB, $55) [...]
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