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barnes and noble
Advertising february 27, 2014

8 Stories You Need To Know Today

McDonald's joins Snapchat, Levi Strauss creates a new, greener process for jeans, Barnes & Noble to release a new tablet, and more.

Advertising december 9, 2011

How Publishing Apps Connect With Readers In Real Life

Brands and publishers have an opportunity to create and foster communities that grow via the conversation that reading promotes.

Advertising november 23, 2011

Pro-Green Social Gaming Platform Engages Consumers And Brands

Recyclebank, which promotes environmental responsibility in an interactive forum, is hosting a 'Green Your Seasons' challenge.

november 16, 2011

All Conde Nast Magazine Heading To The Nook [Headlines]

The magazine publisher announced plans to release its publications on Barnes & Noble's ereader.

Innovation november 10, 2011

Barnes And Noble Unclear About Who Is The Intended Audience For The Nook [Headlines]

The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.

november 1, 2011

Barnes & Nobles Bulks Up Nook Boutiques For Holidays [Headlines]

The retailer has expanded retail space ahead of the holiday buying rush.

Advertising june 10, 2010

Revealing Game Mechanics In The Retail Space

We consider some of the common traits around brands and services that seem to tap into game mechanics.

Advertising april 26, 2010

Future Of Retail: In-Store Experiences Augmented With Exclusive Content

Barnes & Noble is offering exclusive content and free in-store reading to Nook owners who visit its stores.

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