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The NBA will pilot advertisements on athlete jerseys to drive revenue for the sport (WSJ)
18 april 2016
The NBA Offers Advertisers A Touch of Virtual Reality
12 february 2016
Will VR be a slam dunk for NBA and Mountain Dew?
A Basketball That Improves Your Shooting Technique in Real Time
18 september 2015
This smart basketball tracks statistics for during- and after-practice analysis
Basketball Wearable Monitors Your Shooting Skills
26 january 2015
ShotTracker senses shot attempts, makes and misses to create a personalised profile for each user
Lazy Basketball Chair Lets You Sit and Shoot Around in Your Living Room
3 october 2014
Game-ready, functional furniture for hoops fans
Discreet Office Tools Help Fans Track March Madness On The Sly
20 march 2014
Basketball scores disguised as spreadsheets and other clever tools.
NBA’s Tracking Data Reveal Players’ Every Move [Video]
6 march 2014
Fathom Information Design created visualizations based on player tracking data.
Facebook’s NYC Headquarters Designed To Inspire Creativity [Pics]
10 september 2013
The building in Manhattan offers staffers a basketball court, vending machines with office supplies and a budget to “hack” their workspace.
Sensor-Equipped Basketball Acts As A Virtual Shooting Coach
27 august 2013
Shooters Revolution's EVO ONE uses micro-sensor technology to help players perfect their skills.
Electronic Basketball Measures Players’ Skill
1 march 2013
The 94Fifty basketball uses embedded sensors to track a users performance and provide 'coaching' for improvement.
The Logic Behind The New Orleans’ Pelicans Rebranding
6 february 2013
A decade after relocating from North Carolina, the New Orleans Hornets will change their name and logo at the end of the season.
Basketball Jerseys Replace Player Names With Twitter Handles
30 january 2013
The University of Akron is using specially designed uniforms that display social media info.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots