basketball Archives - PSFK

Neil Blumenthal. Building A Brand Ethos Through Vulnerability [PSFK 2013]
Jason Silva. Why Technology Is An Extension Of Imagination [PSFK 2013]
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Tag: basketball

Electronic Basketball Measures Players’ Skill

The 94Fifty basketball uses embedded sensors to track a users performance and...

The Logic Behind The New Orleans’ Pelicans Rebranding

A decade after relocating from North Carolina, the New Orleans Hornets will...

Basketball Jerseys Replace Player Names With Twitter Handles

The University of Akron is using specially designed uniforms that display social...

Redesigning Nike’s Air Force One

How a boy from Brooklyn who loved to sketch grew up to rework one the world's...

New Anthem Written For Brooklyn

John Forte recorded 'Something To Lean On' for the borough's basketball team...

NBA Christmas Ad Features Players ‘Singing’ Carols

To promote the games that will be played on December 25th and the team's new...

Shoot Hoops On Today’s Google’s Doodle [Headlines]

The latest Olympic themed search image is interactive, celebrating the...

Tree-Shaped Basketball Hoop Design Has Branches For Players Of All Ages

French architecture firm, a/LTA has designed the perfect urban park fixture in...

Improve Those Dribbling Skills In The Living Room With Kinect

NBA Baller Beats lets players show off their ball handling technique using a...

Turn Your Smartphone Into A Virtual Basketball

ING's latest campaign for the German Basketball League has hundreds of...

The Final Four Duke It Out On Klout [Infographic]

A new graphic charts how the university basketball teams use their online...

Nike Styles Young Paris Street Basketball Team [Video]

Nike and clothing brand Pigalle team up to support amateur teams, providing...

Land A Great Free Throw And A NBA Star Will Be Your Voicemail Message

Stephen Curry will reward one fan who sends their best free throw video to him...

How Engaging Is Nike’s Interactive 180º Video?

'Quick Controls Chaos' allows you to interact with a live-action basketball game...

Nike’s Invite-Only Basketball Court Comes With 24-Hour Concierge Service [Pics]

Refurbished gym in New York's Lower East Side offers a complete sporting...

Web Magazine To Release Quarterly Volume That Looks And Feels Like A Basketball

Grantland's book will feature the best sports writing from the site as well as a...

Beer Pong Meets Skateboarding [Video]

Some inspiration on how to spend your weekend.

Will Nike Be Selling Ice Cream Out Of A Truck This Summer?

An upgrade to the traditional ice cream vendor will see this Nike vehicle...

adidas Unveils Lightest Basketball Shoe Ever

Set to hit the market by June, the sneaker weighs in at just 9.8 ounces.

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