http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/audi-magazine-lets-you-unlock-their-latest-ipad-issue-with-a-racertrack.html Wed, 16 Nov 2011 15:23:32 +0000 The famous car company channels a racetrack experience on a reader's fingertips in promoting its iPad magazine. ]]> http://www.psfk.com/2011/11/mercedes-benz-blurs-a-toronto-street-to-showcase-its-2012-c-class-coupe.html Tue, 15 Nov 2011 18:45:04 +0000 Using 3D models of motion-blurred elements in an otherwise everyday setting, the international car company boldly promotes the speed of their newest car, even when parked. ]]> http://www.psfk.com/2011/04/minimalist-guinness-ad-pic.html Tue, 12 Apr 2011 15:30:22 +0000 BBDO New York employs simplicity in its finest form with this ad for the beer brand.]]> http://www.psfk.com/2010/05/this-week-in-branding-and-advertising-innovation-digital-work-in-the-headlines-and-shifts-in-media-consumption.html Wed, 05 May 2010 10:54:12 +0000 Here is a look at some standout brand-building and advertising communications stories catching our attention this week.]]> http://www.psfk.com/2010/02/george-parker-it%e2%80%99s-pointless-olympic-time-again.html Tue, 16 Feb 2010 15:55:49 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2009/12/george-parker-a-double-dose-of-branding-bullshit.html Tue, 08 Dec 2009 15:13:47 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2009/09/4-way-narrative-hbos-video-cube-installation.html Mon, 21 Sep 2009 15:05:23 +0000 In a move that aims to enhance the storytelling experience, HBO has unveiled a four-panel video installation that offers four different perspectives on the same scene simultaneously.]]> http://www.psfk.com/2009/08/the-farm-a-pop-up-solution-to-agency-recruiting.html Mon, 17 Aug 2009 07:04:42 +0000 We live in a time of instability. There’s the economy, political strife, and the use of pop-up everything by marketers everywhere (see wedding chapels, apartments, dance parties, and stores). Well now there’s the pop-up agency. Digital agency Proximity BBDO’s Belgium outpost has designed ‘The Farm,’ a program for hiring new talent. Seemingly inspired by the recruiting practices of major league sports, it is the solution to their struggles finding talent amidst high local agency competition. The “agency-within-an-agency” nurtures 12 recruits who will get the opportunity to work on some of the agency’s top accounts. During their time there they will undergoRead more...]]> http://www.psfk.com/2006/06/ad_agency_blogs_all_talk_no_trousers.html Mon, 05 Jun 2006 15:59:10 +0000 A couple of months ago there was a little bit of hoo-ha about Hill Holiday turning their website into a blog. If we look at the number of posts they've produced since that date (and compare the effort with other agency blogs), it looks like HH's efforts was all talk and no trousers.]]>