http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:30:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/rethinking-how-we-learn-to-play-music-with-innovative-software.html Thu, 22 Dec 2011 16:57:48 +0000 Zag Invention integrates gaming mechanics to improve how music is learned.]]> http://www.psfk.com/2011/11/fake-boy-band-boosts-dairy-sales.html Thu, 03 Nov 2011 12:06:26 +0000 Yeo Valley dairy company creates a fictional music group and debuts their single during X Factor.]]> http://www.psfk.com/2011/04/help-african-moms-by-lending-your-status-updates.html Fri, 01 Apr 2011 17:12:36 +0000 'Status of Africa' app gives voice to African mothers via volunteers' personal status feed.]]> http://www.psfk.com/2011/03/unicef-and-bbh-address-womens-rights.html Thu, 24 Mar 2011 15:28:33 +0000 The audience favorite from the Future of Mobile Tagging concepts for UNICEF competition fuses Microsoft Tag's capabilities with the hottest trends in fashion. The i.object clothing line will raise awareness of young women's global fight against dehumanization and subjugation.]]> http://www.psfk.com/2011/03/global-creative-agency-wabi-sabi-wins-creative-contest-for-unicef-using-microsoft-tag.html Thu, 24 Mar 2011 13:18:27 +0000 The US Fund for UNICEF will address fundraising challenges with winning idea from PSFK contest.]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-4.html Mon, 12 Jul 2010 10:29:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/07/video-skills-of-the-rockstar-planner-rolling-up-your-sleeves.html Mon, 05 Jul 2010 16:32:27 +0000 In the fifth and final episode, the importance of taking action and making ideas happen is discussed by leading voices within the planning community.]]> http://www.psfk.com/2010/06/google-chromes-fastball-a-race-across-the-internet.html Wed, 30 Jun 2010 20:07:36 +0000 A Flash-based game built for YouTube instigates our competitive streaks throughout the story.]]> http://www.psfk.com/2010/06/the-week-in-brand-strategy-advertising.html Mon, 21 Jun 2010 01:02:42 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/06/what-not-to-wear-the-six-items-or-less-project.html Fri, 18 Jun 2010 14:28:49 +0000 An insightful experiment about people and their motivations, personal challenges, communities...and clothes.]]> http://www.psfk.com/2010/06/video-skills-of-the-rockstar-planner-communicating-ideas.html Thu, 17 Jun 2010 18:13:26 +0000 In the second episode, the importance of storytelling and clear, inspiring communication is discussed.]]> http://www.psfk.com/2010/05/this-week-in-branding-advertising-2.html Thu, 20 May 2010 09:59:17 +0000 PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this week.]]> http://www.psfk.com/2010/05/lend-your-facebook-to-africa-tell-an-untold-story.html Tue, 11 May 2010 14:15:00 +0000 BBH London recently teamed up with AMREF (the African Medical Research Foundation) to use others' social media networks as a tool for storytelling.]]> http://www.psfk.com/2010/05/when-the-story-is-in-the-process-google-chromes-speed-tests.html Wed, 05 May 2010 18:46:02 +0000 A "making of" video for Google Chrome's speed tests embodies the notion that the story is oftentimes found in the process.]]> http://www.psfk.com/2010/04/bbh-and-cadillacs-ipad-app.html Mon, 05 Apr 2010 14:30:11 +0000 Cadlillac's iPad application was created in partnership with Cool Hunting and Front Ended. ]]> http://www.psfk.com/2010/03/mobile-opportunities-challenges-psfk-talks-to-bbhs-richard-schatzberger.html Fri, 26 Mar 2010 19:06:19 +0000 Richard Schatzberger, Director of Creative Technology at BBH provides an insightful perspective into what emerging opportunities brands should keep an eye out for in the current mobile landscape. ]]> http://www.psfk.com/2009/07/a-cutting-edge-hoax-with-a-simple-message.html Tue, 14 Jul 2009 07:00:38 +0000 It all started with a laughable product: a USB-powered chainsaw.  Given the range of computer accessories out there, it wouldn’t be completely unheard of for a company to take things too far in hopes to cash in on the selection.  The brief video and clean-looking website got lots of media attention. After the pre-orders started pouring in, the folks at BBH Asia Pacific revealed it was all a hoax to promote the conservation of paper.  The folks who pre-ordered the i.Saw were greeted with this message: Hello. We love that you liked the i.Saw enough to pre-order. Truth is, youRead more...]]> http://www.psfk.com/2009/04/video-psfk-conference-nyc-new-idea-agencies.html Mon, 27 Apr 2009 20:26:31 +0000 At PSFK Conference NYC, Danielle Sacks (Fast Company) led a thought-provoking discussion about the rise of the “New Idea Agencies” – companies that are thinking outside of the traditional client-agency model and creating their own products, brands, and intellectual property to launch direct to market. The panel, featuring Robbie Vitrano (Trumpet), Carl Johnson (Anomaly), Bart Haney (fuseproject), and Ben Malbon (BBH Labs), explained how their companies’ unique business models evolved and the struggles (and benefits) of agencies becoming their own clients. Developing IP rather than just messaging is clearly an attractive idea. Why build brands that, ultimately, you have noRead more...]]> http://www.psfk.com/2009/04/psfk-conference-new-york-speaker-ben-malbon.html Wed, 01 Apr 2009 15:29:16 +0000 We’re looking forward to having Ben Malbon, Managing Partner at BBH Labs, join us at PSFK Conference New York on April 2. On a panel with Bart Haney (fuseproject), Carl Johnson (Anomaly), Robbie Vitrano (Trumpet), and moderator Danielle Sacks (Fast Company), Ben will be discussing the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate. First, who are you and what do you do? I am one of a small team of people who run BBH Labs. Labs is an innovation and experimental unit focused on ensuring BBH is as smart as possible whenRead more...]]> http://www.psfk.com/2009/02/trust-art-a-stock-market-for-cultural-renewal.html Mon, 09 Feb 2009 14:00:17 +0000 Looking to invest, but don’t dare go near Wall Street? Last week TED conference-goers were introduced to a new locus of shares by Trust Art, a collaboration between FameGame, BBH New York and SquareSpace. Calling itself “a stock market for cultural renewal”, the system offers up ten unique artistic endeavors proposed by designers, engineers, videographers, and choreographers just waiting for your funding. Each is a one-year project which will result in some “artifact” that will be auctioned off by the site. Revenue is split between the artist and the investors. Learn about the projects, follow the progress of the artists,Read more...]]> http://www.psfk.com/2006/10/a-copywriters-view-of-complexity.html Mon, 09 Oct 2006 22:04:29 +0000 By now I'm sure that most readers of IF! are familiar with the simplicity vs complex debate. We've covered it here and here. It's a concept that has been born in the mind of Russell Davies and is at the heart of W+K London.]]>