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Work june 20, 2010

The Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Technology june 18, 2010

What Not to Wear: The Six Items Or Less Project

An insightful experiment about people and their motivations, personal challenges, communities...and clothes.

Work june 17, 2010

(Video) Skills Of The Rockstar Planner: Communicating Ideas

In the second episode, the importance of storytelling and clear, inspiring communication is discussed.

Gaming & Play may 20, 2010

This Week in Branding & Advertising

PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this week.

IoT may 11, 2010

Lend Your Facebook To Africa, Tell An Untold Story

BBH London recently teamed up with AMREF (the African Medical Research Foundation) to use others' social media networks as a tool for storytelling.

Advertising may 5, 2010

When The Story Is In The Process: Google Chrome’s Speed Tests

A "making of" video for Google Chrome's speed tests embodies the notion that the story is oftentimes found in the process.

Mobile april 5, 2010

Cadillac’s Cool Hunting iPad App

Cadlillac's iPad application was created in partnership with Cool Hunting and Front Ended.

IoT march 26, 2010

Mobile Opportunities & Challenges: PSFK Talks To BBH’s Richard Schatzberger

Richard Schatzberger, Director of Creative Technology at BBH provides an insightful perspective into what emerging opportunities brands should keep an eye out for in the current mobile landscape.

Sustainability july 14, 2009
Design & Architecture april 27, 2009
Mobile april 1, 2009
Luxury february 9, 2009
IoT october 9, 2006

A Copywriter’s View of Complexity

By now I'm sure that most readers of IF! are familiar with the simplicity vs complex debate. We've covered it here and here. It's a concept that has been born in the mind of Russell Davies and is at the heart of W+K London.


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