There seems to be no stopping Ikea, everybody’s favorite accessible furniture brand. Bedroom Secrets wasn’t too long ago, and they’ve already come up with Come Into The Closet, where you can customize your music as you go through the site, either by uploading your own tracks or selecting from a list of songs already provided. You can then use the keys on your keyboard to make the characters on the screen move at a pace you like, simultaneously creating drum sounds. If you have a microphone, you can even clap your hands or make other sounds that can induce the [...]
Read more...July 24, 2009
June 29, 2009
Ikea’s Bedroom Secrets
Ikea has become known for innovative digital campaigns: Open Kitchen was one of their most recent successes, a site that allowed users to upload images of their kitchens with the chance to win back the cost of their Ikea kitchen. Their latest one is Bedroom Secrets, where apart from winning a similar prize for uploading pictures of their bedrooms, users can look into the bedrooms of three characters: Lonne, Sven and Manette, live. Reminds us of Nokia’s Somebody Else’s Phone campaign, as well as Diesel’s hijacking campaign from not too long ago, though user-generated content is something the other two [...]
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