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ben & jerry's
Food may 20, 2016

How An Ice Cream Flavor Became A Form Of Protest

Ben & Jerry's churns out a campaign to help restore the Voting Rights Act

Food february 4, 2016

Ben & Jerry’s Vegan Varieties Ditch Dairy for a New Ingredient

Fan feedback encouraged this company to offer vegan ice cream

Advertising june 3, 2015

Ben & Jerry’s Wants to Fight Climate Change with Ice Cream

The ice cream company's new flavor 'Save Our Swirled' is a call to action that delivers the message "If it's melted, it's ruined"

Advertising december 6, 2013

Anchorman 2 Releases Specialty Brand Of Scotch For Movie Launch

To promote the film’s release, ‘Ron Burgundy Scotch’ is being created.

Design july 31, 2013

Mock Ice Cream Flavors Inspired By Well-Known Novels [Pics]

Philadelphia book publisher Quirk Books imagined a series modeled after the Ben & Jerry’s design.

Luxury june 24, 2013

12 Stories You Need To Know Today

Pro tennis player to wear Google Glass at Wimbledon, HTC to partner with Robert Downey Junior and Coca-Cola most popular brand on Facebook.

Advertising june 7, 2013

Ben & Jerry’s Churns Out City-Themed Flavors [Video]

The 'City Churned' campaign lets fans around the U.S. decide what their city’s ice cream flavor combination will be.

Advertising april 8, 2013

Ben & Jerry’s Celebrates Local Heroes With Free Ice-Cream

A social media campaign aimed to give a new and deeper meaning to Free Cone Day.

Advertising november 22, 2012

Ben & Jerry’s Feature Fan Instagrams In Their Local Ads

Fans capture the essence of euphoria for a chance to receive fame and ice-cream.

october 12, 2011

Ben & Jerry’s Is The First Brand To Publicly Side With Occupy Wall St. [Headlines]

The ice cream brand's homepage offers a message of solidarity with the protesters.

Advertising october 10, 2011

This Week In Brand Strategy And Marketing

PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.

september 9, 2011

Yes, It’s True: Ben & Jerry’s Introduces ‘Schweddy Balls’ Ice Cream Flavor [Headlines]

Ben & Jerry's announced a new ice cream flavor named "Schweddy Balls," a joke from a SNL skit making fun of NPR.

Advertising july 16, 2010

(Pic) Ben & Jerrys Gets Tweeting Truck

Ice-cream brand's new mobile outlet lets people know where they are via Twitter.

Advertising december 19, 2008
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