http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/trends-for-2012-thrillist-innovator-on-3rd-party-technology.html Tue, 06 Dec 2011 14:00:06 +0000 Founded Ben Lerer discusses a key trend that entrepreneurs should take advantage of in the New Year. ]]> http://www.psfk.com/2011/08/bridging-content-and-commerce-thrillist-style-video-2.html Tue, 23 Aug 2011 15:07:29 +0000 Ben Lerer, spoke to the audience at the 2011 PSFK Conference in NYC about his company’s beginnings as a local city guide into a competitive daily discount site.]]> http://www.psfk.com/2011/06/psfk-conference-nyc-the-event-in-videos.html Tue, 28 Jun 2011 18:08:54 +0000 A video round-up of alll the exciting talks and presentations from PSFK's successful New York 2011 Conference.]]> http://www.psfk.com/2011/05/about-ben-lerer-thrillist-co-founder-headlines.html Wed, 25 May 2011 14:58:19 +0000 Thrillist is a classic example of Marketing as Service, with Lerer's newsletter being the service and in this case part of the product that meets a distinct information need.]]> http://www.psfk.com/2011/05/bridging-content-and-commerce-thrillist-style-video.html Wed, 04 May 2011 10:00:24 +0000 Co-founder of Thrillist Ben Lerer, spoke to the audience at the 2011 PSFK Conference in NYC about the company’s beginnings as a local city guide into a competitive daily discount site.]]> http://www.psfk.com/2011/04/from-content-provider-to-lifestyle-curator.html Tue, 12 Apr 2011 15:53:58 +0000 Thrillist publisher Ben Lerer talks to PSFK about curation strategy, deal services and targeting a new audience.]]> http://www.psfk.com/2009/07/death-of-advertising-birth-of-collaboration.html Thu, 30 Jul 2009 14:02:18 +0000 Three similar comments at recent talks gave us something to think about on the subject of advertising and its future. Speakers from Mozilla, Anomaly, and Thrillist all have discussed the same notion: that they don’t spend money on advertising. At the Influx Curated event in San Francisco recently, Paul Kim who runs Mozilla‘s marketing, talked about how the tech company turned to the community to help get the word out about their products and organizing ‘download drives’ on certain days. At the PSFK Conference NYC 09 Carl Johnson of Anomaly talked about the IP projects his agency develop. He toldRead more...]]> http://www.psfk.com/2009/06/psfk-good-ideas-in-collaboration-wrap-up.html Thu, 11 Jun 2009 20:31:24 +0000 Last Friday at the Art Directors Club in New York, Piers Fawkes of PSFK sat down for a panel discussion on contemporary collaboration with Mike Brown of Virgin Group, Ben Lerer, founder of Thrillist, Sam Lessin, CEO of drop.io, and Nate Westheimer, VP Product, anyClip.com & Organizer, NY Tech Meetup. The afternoon’s talk centered around creative collaboration in the realm of business and entrepreneurship, and how both creative individuals and business-oriented entities can profit from working around shared interests. From the discussion emerged a common sentiment, introduced by Lerer, that smaller creative groups need to take advantage of and leverageRead more...]]>