Like a modernized version of Strawberry Quik for the slightly more sophisticated set, Coca-Cola’s latest entrant into the beverage aisle promises a “refreshing sensory experience” and has been described by one quote-worthy copywriter as tasting “like a birthday party for a polar bear.” The so-called vibrancy drink named Vio – a blend of skim milk, sparkling water, fruit and an entire 27 grams of sugar – makes a test market run in New York City this week, retailing for $2.50 per 8 ounce bottle. The beverage comes in four flavors: peach-mango, very berry, citrus burst and tropical colada and evidently [...]
Read more...July 28, 2009
April 3, 2009
Site Visit: Vitaminwater10 Dest10nation NYC Popup Experience
Glacéau, makers of vitaminwater opened a popup brand experience space today in New York City to promote the launch of vitaminwater10. The four new drinks were developed in response to consumers requesting more health conscious versions of vitaminwater’s popular flavors. As the name implies the new drinks contain only 10 calories per serving along with the vitamins and nutrients. The new beverage is also naturally sweetened.
The popup space located near soho will be open for the next 10 days and will allow consumers to sample the new drinks. Refigerators are located throughout the space allowing consumers to try what they [...]
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