http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/whiskey-flavor-map.html Thu, 05 Jan 2012 14:15:17 +0000 Malts.com develops an easy-to-understand matrix chart that identifies various profiles.]]> http://www.psfk.com/2011/12/coke-stumbles-with-white-can-switches-back-to-red.html Tue, 06 Dec 2011 15:10:15 +0000 Coca Cola consumers confused the promotional cans for Diet Coke. ]]> http://www.psfk.com/2011/11/sabmiller-adopts-sustainable-farming-makes-beer-more-affordable-in-africa.html Tue, 08 Nov 2011 13:09:23 +0000 Beer brewed from cassava root provides a better alternative for farmers in Mozambique. ]]> http://www.psfk.com/2011/09/keep-your-hair-clean-shiny-with-beer.html Tue, 13 Sep 2011 12:12:37 +0000 A new range of shampoo and conditioners use beer as the key ingredient to having shiny, healthy hair. ]]> http://www.psfk.com/2011/06/freaker-not-your-traditional-cozie-video.html Tue, 07 Jun 2011 12:51:07 +0000 The Freaker is a one-size-fits-all beverage sleeve woven from special yarn that insulates hot or cold drinks. ]]> http://www.psfk.com/2010/09/a-beer-brewed-for-zero-gravity-drinkability.html Thu, 30 Sep 2010 19:02:34 +0000 A specially designed brew for the emerging space tourism market is scheduled to take to the skies in a number of atmospheric test flights. ]]> http://www.psfk.com/2009/07/coca-cola-vio-skim-milk-with-a-fizzy-kick.html Tue, 28 Jul 2009 17:03:42 +0000 Like a modernized version of Strawberry Quik for the slightly more sophisticated set, Coca-Cola’s latest entrant into the beverage aisle promises a “refreshing sensory experience” and has been described by one quote-worthy copywriter as tasting “like a birthday party for a polar bear.” The so-called vibrancy drink named Vio – a blend of skim milk, sparkling water, fruit and an entire 27 grams of sugar – makes a test market run in New York City this week, retailing for $2.50 per 8 ounce bottle. The beverage comes in four flavors: peach-mango, very berry, citrus burst and tropical colada and evidentlyRead more...]]> http://www.psfk.com/2009/04/site-visit-vitaminwater10-dest10nation-nyc-popup-experience.html Fri, 03 Apr 2009 16:47:13 +0000 Glacéau, makers of vitaminwater opened a popup brand experience space today in New York City to promote the launch of vitaminwater10.  The four new drinks were developed in response to consumers requesting more health conscious versions of vitaminwater’s popular flavors. As the name implies the new drinks contain only 10 calories per serving along with the vitamins and nutrients. The new beverage is also naturally sweetened. The popup space located near soho will be open for the next 10 days and will allow consumers to sample the new drinks. Refigerators are located throughout the space allowing consumers to try whatRead more...]]>