PSFK LogoTopic: bike

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Outlier’s Hi-Tech Merino Hoodie

Outlier's Hi-Tech Merino Hoodie

Outlier has released their take on the hoodie – a hi-tech version made of Merino Wool.

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Bicycle Beats Helicopter

Bicycle Beats Helicopter

The São Paulo Intermodal Challenge was simple: get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.

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Social/Mobile Bike Sharing Concept

Social/Mobile Bike Sharing Concept

The Samsung Freecycle concept envisions a mobile/social system where bikes are connected to each other and riders wirelessly.

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Free Bike With 3rd Ward Membership

Free Bike With 3rd Ward Membership

3rd Ward, the artist driven and funded gallery, work space and studio in Bushwick, Brooklyn is using the greatest marketing tool there is – FREE – combined with the most desirable item of any Brooklynite – a bike. Providing office space, resources and a creative network, they are now also throwing in a great looking green bike  in the deal when signing up. Basic annual membership starts at $39/month and get your free bike here.

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Hirst Uses Real Butterflies On Lance Armstrong Tour De France Bike

Hirst Uses Real Butterflies On Lance Armstrong Tour De France Bike

Artist Damien Hirst has used the bodies of real butterflies on the frame of a Trek bikes for Lance Armstrong’s final stretch of the Tour De France 09. He spread the butterflies across the bike’s frame and onto the rims.

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New Biking Line from St. Louis Creates Bombproof Bag

New Biking Line from St. Louis Creates Bombproof Bag

If the past year in trends has taught us nothing, it’s that bikes and the bike lifestyle is currently more than in vogue- it’s become a cultural phenomenon, with everyone from retailers and supermarkets to entire cities cashing in on the movement.  Though biking has always been part of the European lifestyle, in America, cyclers have taken a different approach to incorporating the style into their daily lives, often going for utilitarian over fashionable.
While brands like Manhattan Portage and Chrome have been heavily favored by the bi-wheeling set, new brand Seven Zero Eight is actually designed by a former bike [...]

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Pic: Upside-Down Bike

Pic: Upside-Down Bike

A bizarre standout from the recent ITP show, was Mario Diamantis’s Skybike – a bicycle you ride upside-down. Impractical, crazy? Yes. But even so, it’s a wildly different, and interesting project.
Diamantis explains:

[via Gizmodo]

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Farmers Market Introduces Bike Valet

Farmers Market Introduces Bike Valet

In an effort to reduce traffic and congestion, the city of Santa Monica instituted a bike valet for their weekly farmers market.  Operating more like a coat check than a fancy valet, riders can drop off their bike for safe storage while they grab their veggies.  While the free service has been going on for the past two years, we were bit surprised that we haven’t seen more brands stepping in to operate similar services – particularly with the current hoopla surrounding bike culture and the eco-conscious.

[via Treehugger]

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