Outlier has released their take on the hoodie – a hi-tech version made of Merino Wool.

Artist Damien Hirst has used the bodies of real butterflies on the frame of a Trek bikes for Lance Armstrong’s final stretch of the Tour De France 09. He spread the butterflies across the bike’s frame and onto the rims.

While cycling has always been a strong part of contemporary German culture, one brothel in Berlin is giving it’s patrons a new reason to go green.
According to the BBC:
“Customers who arrive by bicycle at Berlin’s Maison d’Envie will receive a five-euro ($7, £4.30) discount on the usual fee of 70 euros.
The discount also applies to those who can prove they took public transport to get there, owner Thomas Goetz said.”
The owner of the brothel claims that the recession has hit even the oldest profession, but that this new strategy is encouraging sometimes up to 3-5 new clients per day, while [...]

If the past year in trends has taught us nothing, it’s that bikes and the bike lifestyle is currently more than in vogue- it’s become a cultural phenomenon, with everyone from retailers and supermarkets to entire cities cashing in on the movement.  Though biking has always been part of the European lifestyle, in America, cyclers have taken a different approach to incorporating the style into their daily lives, often going for utilitarian over fashionable.
While brands like Manhattan Portage and Chrome have been heavily favored by the bi-wheeling set, new brand Seven Zero Eight is actually designed by a former bike [...]

Back in February we reported on a conceptual product called LightLane that would create a virtual bike lane using lasers projected behind the rider.  Due to the overwhelming response from bikers around the globe and its success at design competitions, the folks behind the idea have decided to put it into production.  As of right now, it’s in the “production engineering” phase, but it’s already looking great.
LightLane will hopefully provide cyclists with some much needed safety on car-cluttered roads and we have high hopes for the forthcoming commercial product.  The LightLane currently uses two Diode-Pumped Solid State green lasers to [...]

Marketers and PR-folk take note, free bike rides just might be the next “pop-up shop” for their universal ability to lure in the general public and it appears retailers are catching on. Topshop and Whole Foods recently gave their customers more reason to turn to the alternative mode of transportation, with two bike-centric store events held in NYC. 
Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental [...]

The days of bike riders manually changing gears whilst powering up a steep inclines may soon be over.  Bicycle component manufacturer Shimano Australia is set to revolutionize the bicycle with their new Dura Ace 7970 electronic gear shifting system.   A revised version of the initial Dura Ace rear derailleur back in 1973, the new edition features Di2, or ‘Digital Integrated Intelligence’, allowing the gears to change electronically, rather than mechanically.  Containing Dual Control Levers, electronically operated front and rear derailleurs and a battery kit, Dual Ace 7970 is especially handy during time trials and triathlons as it allows users [...]

Bicycles are some of the most vulnerable of all vehicles on the modern motorway and while bike lanes are an incredibly effective way to protect the bicyclist’s safety, they are all too rare on today’s roads.  Repainting roads, at an estimated $5,000 to $50,000 a mile, certainly makes accommodations for the quiet, healthy and relatively slow travelers unattractive to local governments.  Some cyclists have taken to creating their own guerrilla bike lanes, but cities are quick to reclaim the roadways.  Most advocates argue that without a breakthrough there won’t be much change in sharing the road.
Enter LightLane, a conceptual product [...]