A PSFK Report On
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IDEAS FOR INNOVATION
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This Billboard Kills Millions Of Zika Mosquitoes Everyday
28 april 2016
The board is designed to emit the smell of human sweat to attract mosquitoes and prevent the spread of the Zika Virus in Brazil.
How to Combat Virtual Racism? Give Racists Their Own Billboard
22 december 2015
In the fight against virtual racism, one campaign plaster racist comments onto billboards located near the homes of perps
Talk to a Billboard and Win a Swiss Mountain Vacation
14 july 2015
If commuters at a Zürich train station interacted with a mountain man on videochat, they received free train tickets to a most scenic place
Could Music Discovery Pave the Way to Retail Discovery?
2 february 2015
Shazam intends to make the world 'shazamable' by adding geo-location and other features
New York’s Street Art Museum Creates Love Letter Billboard Series
30 october 2014
GOOD Cities project creates billboard street art featuring three New York City-based artists.
Outdoor Ads Transform Into Public Artworks to Celebrate California History
15 july 2014
The Art City Project will replace advertisements with art to preserve the spirit of San Francisco
Multi-Use Billboards That Aim To Solve Social And Environmental Issues
30 june 2014
Agency Design Develop aims to help homeless people by converting billboard advertisements into living spaces.
The Most Innovative Ad Campaigns Of 2013
29 december 2013
From a knit billboard to text and tweet shenanigans, here are the most inventive marketing campaigns of the past year.
Nike Knits A Giant Sneaker Billboard In Real-Time To Show Off New Shoe Material [Video]
30 august 2013
Outdoor advertising takes shape under the watchful eyes of passersby.
MILF Dating Site Ad Attempts To Sexualize Motherhood
16 may 2013
Cougar Life has placed a controversial billboard on Sunset Boulevard in L.A. featuring a young mom nursing her baby.
Transparent Billboard Gives Real-Time Weather Forecast [Video]
18 april 2013
New Zealand's MetService has created a tongue-in-cheek ad that emphasizes their accurate predictions.
A Look At The Early Days Of Shepard Fairey [Video]
15 april 2013
Director Julian Marshall is launching a narrative film about the origin of the artist's OBEY GIANT street art campaign.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
Hire A Professional To Put The Finishing Touches On Your Instagram Posts
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
Anti-Aging Gin Claims To Keep Drinkers Looking Young
IMAX Enters Cycling For An Out Of This World Experience
How Does Your City's Subway Stack Up To Others?
This Coffee Claims The Health Benefits Of Broccoli Without The Taste
Mattress COO To Talk On Creating A Lifestyle Brand Around Sleep [PSFK 2016]
How Wearable Tech Can Be Used for Social Good
Built-In Vehicle Longboard Helps Drivers Explore Urban Areas