http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/sunscreen-ad-sunshine.html Wed, 08 Feb 2012 13:30:36 +0000 Nivea is advertising its sun protection in Brazil with a billboard that reacts to UV rays.]]> http://www.psfk.com/2012/01/cut-out-billboard-changes-apperance.html Fri, 06 Jan 2012 14:45:30 +0000 Hair Dye ad incorporates the landscape to effectively promote its product messaging of using natural ingredients.]]> http://www.psfk.com/2012/01/kill-screen-gaming.html Thu, 05 Jan 2012 17:01:19 +0000 PSFK picks the brain of Kill Screen magazine founder, Jamin Warren, about the exciting breadth of the current gaming community and why he thinks that games that affect our moods are the next frontier.]]> http://www.psfk.com/2012/01/hyundai-lets-iphone-users-race-on-the-big-screen-in-times-square-video.html Tue, 03 Jan 2012 17:20:47 +0000 Players were able to wirelessly control the Veloster in the world's largest racing game with their smartphones. ]]> http://www.psfk.com/2012/01/interactive-ping-pong-game-takes-the-outdoor-stage-future-of-gaming.html Tue, 03 Jan 2012 16:10:58 +0000 An advertising campaign created for the Mcdonald’s in Sweden allowed pedestrians to play ping-pong on a giant screen in a Stockholm town square.]]> http://www.psfk.com/2011/12/guerilla-artists-turn-revolving-billboard-into-merry-go-round.html Wed, 21 Dec 2011 18:47:23 +0000 Czech creatives reclaim ad space and make it into a public installation.]]> http://www.psfk.com/2011/09/ibm-interactive-billboard-that-changes-color-according-to-what-youre-wearing-video.html Wed, 21 Sep 2011 15:25:54 +0000 This interactive IBM color sensitive billboard alters its hue to match your outfit. ]]> http://www.psfk.com/2011/09/need-to-know-10-must-read-posts-of-the-week-vol-8.html Sat, 17 Sep 2011 16:45:41 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/09/film-promoted-with-a-bacteria-infested-billboard-video.html Sat, 17 Sep 2011 16:18:03 +0000 Warner Bros. uses a billboard made with live mold to promote its latest thriller film, Contagion. ]]> http://www.psfk.com/2011/08/need-to-know-10-must-read-posts-of-the-week-3.html Sat, 06 Aug 2011 13:55:52 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/06/philippines-first-environmentally-beneficial-billboard-launched.html Mon, 27 Jun 2011 11:30:39 +0000 WWF teams up with Coca-Cola to create the Philippines' first plant billboard as part of Coca-Cola Philippines’ Live Positively sustainability program. ]]> http://www.psfk.com/2011/05/nike-ids-real-time-social-billboard-video.html Fri, 13 May 2011 17:19:04 +0000 The most popular and "liked" designs are painted live on billboard in Denmark. ]]> http://www.psfk.com/2011/04/tropicanas-orange-powered-billboard.html Tue, 12 Apr 2011 12:01:43 +0000 The brand applies the clean energy provided by their oranges to light up an ad in France.]]> http://www.psfk.com/2011/04/remakes-managing-the-residue-of-billboards-through-upcycling.html Mon, 11 Apr 2011 12:07:34 +0000 An innovative startup provides a sustainable solution which maximizes advertising leftovers.]]> http://www.psfk.com/2011/03/cellphones-to-control-the-times-square-billboards.html Wed, 23 Mar 2011 14:53:01 +0000 An entrepreneur will attempt a real-time demonstration of his new cell phone universal remote control technology in front of a live audience.]]> http://www.psfk.com/2010/12/adios-la-a-visual-farewell-to-the-city-pics.html Tue, 21 Dec 2010 18:38:47 +0000 Designer, Jon Jackson produced five billboards to publicly say goodbye to a city he's lived in for nearly his entire life.]]> http://www.psfk.com/2010/09/dynamic-billboards-that-react-to-traffic-conditions.html Thu, 09 Sep 2010 18:54:23 +0000 Research In Motion recently filed two patent applications for special digital roadside ads.]]> http://www.psfk.com/2009/07/upcycling-billboards-into-bags.html Thu, 23 Jul 2009 19:51:57 +0000 As ugly as most advertising billboards are, what’s even uglier is that most of them are made out of non-biodegradable vinyl, and that over three million billboards’ worth (that’s 10,000 tons) get thrown into landfills every year. TerraCycle and Yakpak, who will be turning discarded vinyl into durable backpacks and messenger bags. The material happens to lend itself exceptionally well to tough conditions—it was used for the outdoors, after all—and accordingly the bags come with a lifetime warranty. Yakpak is going to great lengths to ensure the manufacture of the bags is ethically sound—they own their own factory in ElRead more...]]> http://www.psfk.com/2005/09/interview-with-scott-mckenzie-of-billboard-radio-monitor.html Wed, 28 Sep 2005 19:57:18 +0000 At IF we like to listen to the songs on the radio as much as the next blogger, but recently we’ve started to get distracted by new fangled things like podcasts and shuffle. We decided to ask an industry insider, Scott McKenzie – Editor In Chief of Billboard’s Radio Monitor, to give us his view on trends facing the radio sector. We’re watching a transformation in the radio sector with the take off of satellite radio. How do you see distribution of radio evolving over the next 18 months? There is indeed a transformation underway but I don’t necessarily agreeRead more...]]>