A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
This Hotel Teamed Up with WeTransfer to Make Downloadable Billboards
4 february 2016
LA artists reveal a glimpse into their work process
Land Rover’s Real-Time Digital Billboards Make Winter Look Less Miserable
1 february 2016
This car company put a dreamy filter on winter scenes, to tempt drivers into the cold
Color-Changing Billboards Correspond with Weather to Influence Emotions
31 july 2014
Samsung’s Color Therapy is a multi-sensory experience that will be launched in six cities worldwide
UNICEF Billboards Use Natural Silhouettes to Shed Light On Domestic Violence
16 july 2014
A small cutout figure shines a larger light on an important social issue in this day-to-night ad.
Multi-Use Billboards That Aim To Solve Social And Environmental Issues
30 june 2014
Agency Design Develop aims to help homeless people by converting billboard advertisements into living spaces.
PSFK’s Trending Topic: Reimagined Transit Doubles As Effective Advertising
6 february 2014
Brands and businesses are using public works to increase exposure and visibility.
Billboards Sporting Animated Eye Exams Could Come To Times Square [Video]
23 october 2013
If 2 x 4 gets its way, a reel of optical illusions will be coming to New York City's tourist hub.
Billboards Feature Programming Code To Lure Tech Graduates
2 october 2013
Cornell NYC Tech uses cryptic advertising to attract high-caliber applicants.
Digital Billboards Flash Personalized Messages To MINI Drivers [Video]
9 september 2013
In MINI's Not Normal campaign, drivers received personal messages as they passed digital billboards along a road in London.
Coke’s Geo-Fenced Billboards Display Nearby Driver’s Names [Video]
6 august 2013
Personalization campaign puts people's names up in lights.
Airport Billboards Let Travelers Download Entertainment For Long Trips [Video]
18 july 2013
To promote the Google Play store, NFC-enabled ad panels in Australian airports let users select and interact with content.
Billboards Double As Mini-Apartments For City Dwellers
9 july 2013
Belgian artist’s project turns city ads into apartments, generating money for their inhabitants, thanks to the ads on the sides.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
Museum Guide Feels Like AI But Is Powered By Humans
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed